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You'll get results by targeting your site. You can create a niche (small unique market) on Internet and still reach a large number of people. As a matter of fact, most companies that are making money on Internet focus on one simple product and specialize.
Remember, you can always introduce other products later. Your main concern right now is to get customer, right? It's much easier to design, promote, and support one item than to dissipate your time with twenty different products.
Now that you have your niche, it's time to.....
5. Promote Your Site and Reap Benefits
Okay. You've created a targeted site that appeals to your customer. Now it's time to promote. Promotion is key phase of building your business online. You've got to go out and get your customers.
The most successful proven methods of building a business on Internet are:
- search engine positioning - online targeted advertising - making your site known to your current offline customers - press releases - newsgroup postings - link trades - publishing a targeted ezine
I could give you detail about how to implement each but space in this article does not permit it.
One resource I've found very helpful in implementation of all these suggestions is a new book called Make Your Site Sell by Dr. Ken Evoy. It has everything you need to know from start to finish about creating a successful online business.
A final note. Remember, nothing works until you use it. Re-read this article, do one or two of steps at a time, and you'll start to see results from your web site.
Candice Pardue is the Webmaster and co-creator of Online Success for Internet Business - Developing cutting edge marketing techniques for emerging and established Internet businesses. Lots of free articles, tools, and resources for building Web traffic. Visit Online Success at: