5 Strategies to Streeetch Your Good Press

Written by Susan Harrow

Continued from page 1

MY NOTE: Thanking someone sincerely opens lines of communication.

3. Write press releases that can be printed verbatim

Best of all,repparttar Ottawa Citizen printed my press release, practically word-for-word, in their Sunday color section. RelapsedCatholic's hits that day were higher than they were forrepparttar 146319 whole first month I was online!

MY NOTE: Write your press releases inrepparttar 146320 same format journalists use to write their pieces and you'll stand a better chance they'll use your words instead of struggling to capture your ideas by paraphrasing -- which can lead to a different interpretation than you intended.

4. Network withrepparttar 146321 press at your speaking engagements

I was asked to sit on a Periodical Association of Canada panel, Writing about Religion forrepparttar 146322 Secular Press. I also held a book signing during BookExpo Canada. Networking afterrepparttar 146323 panel discussion led to new friendships with other writers/editors. And again, a spike in page views. Hits torepparttar 146324 webpage have remained fairly high, increasing four-fold sincerepparttar 146325 site's inception in November 2000. My logs show an increasing number of regular return visitors sincerepparttar 146326 press release went out. Hits went from about 300/month in November to more than 2000 in April, and have remained steady since. I anticipate May's hits will be aboutrepparttar 146327 same due to upcoming story in Catholic Register, and continued mention inrepparttar 146328 by-line of my Toronto Star column.

MY NOTE: Writers and editors are more likely to listen to you once you've spoken on a panel (or at a keynote or workshop). You've established yourself as an expert -- someone who has expertise and is worth speaking with.

5. Continue sharing your news withrepparttar 146329 right targeted media

MY NOTE: Once you getrepparttar 146330 publicity ball rolling, keep it in motion by following any leads that could bring you more readers, recognition and sales.

Kathy sent me her story and now has opened another avenue to more publicity for her one mention. Excellent work, Kathy!

Learn more about getting good press and self-promotion to gain publicity for your business, product or cause in *Sell Yourself Without Selling Your Soul*(HarperCollins). Go to http://www.prsecrets.com for your free excerpts today.

Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6- Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times and Wall Street Journal.

Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Continued from page 1

5. Join a link co-op. Co-ops such asrepparttar one found at http://www.digitalpoint.com/ are an amazing source of valuable back links and free advertisement. What is a co op network? A Co op network is a network of site owners/webmasters that offer ad space torepparttar 146318 network. In return,repparttar 146319 ads they define are displayed acrossrepparttar 146320 entire network. The best part of ad networks such asrepparttar 146321 one found at digital point, is, they are free. Having your site in a co-op can literally mean thousands of back links for your site.

6. Buying ezine ads is a paid method of advertising, but it works, because it isrepparttar 146322 most targeted of these approaches. Write a concise ad for your business, and link to either a lead-capture page or directly to your autoresponder. Then, begin contacting ezines to place your ad. (Do a search for “ezine directories,” and you will find enough lists to keep you busy.) When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Because these ads are targeted (you should NOT advertise in an unrelated ezine), you will definitely see traffic, but you will need to track your results to see which ezines bring yourepparttar 146323 most and best traffic.

7. Ad Swaps can be an exellent source of advertising. Start by writing some killer copy (to coin a phrase...there are many free articles and ebooks writen onrepparttar 146324 subject). Simply use your favorite search engine and type in...how to write ad copy. I googled this as I am wriying this and it showed 12,400,000 results. WOW! Once you have your ad written, search out Ezines that are inrepparttar 146325 same catagory as your business or service. Again use your favorite web search. Build yourself a list of ezines and then email them asking if they except ad swaps. Include your ad in your corrospondance withrepparttar 146326 ezines so they can see what you are offering. Another place to check for ezines is to type in Ezine directories in your seach engine. Look up ezines in your catagory of business or service. Most listings will tell you if they except ad swaps andrepparttar 146327 peramiters ofrepparttar 146328 ad such as how many lines and how many characters per line. Don't forget to ad your website url in your ad.

If you want to have a successful site, whether-it-be a hobby or for business, you have to understand how search engines work. Part of that understanding, is knowing about link development. Maybe inrepparttar 146329 early 90’srepparttar 146330 idea of “if you build it they will come” might have been true. But inrepparttar 146331 year 2005repparttar 146332 internet is a far more competitive and complex place. To be successful today, you have to work at it. Without a quality source of back linksrepparttar 146333 search engines will all but ignore your site.

Richard D. Moore is the President and Founder of IncomeNow! Marketing Masters. With 12 years of online business experience, we offer Free support to every subscriber to IncomeNow! A No Hype, No Bull, Honest and Real source to help you start or grow your business and/or Ezine http://www.incomenow.9k.com

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