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4. Avoid advertising overload. Yes, we all know, our ezine is our promotion connection to internet world. But don't take advantage of your subscribers. Minimize advertising as much as possible. One or two sponsor ads, and a handful of classified ads (no more than 10!) are about all any reader can handle. And beware of trying to pawn off advertising for all your informational content. It might work on some newbies, but you're not going to pull it over on more experienced reader who is looking for real information. At least, not if it is all they are getting.
This is an important point, especially if you write your own articles. The most published and anticipated articles are those that contain NO personal promotional links whatsover, except in your bio or resource box that you include with article.
Think about how its done on television, radio, and in all hard copy magazines. The advertising is there, no doubt. And there is usually more than we appreciate, but we accept it and tolerate it, knowing it pays their bills. But in between ads, we are more than likely reading that magazine, watching that program, or listening to that station because we are getting something we can use and/or enjoy.
Publishing an Ezine is an important part of marketing any internet site or Ebusiness. It's not an easy task, or something to take lightly. It takes loads of time, lots of research and/or writing, and genuine dedication to your subscribers! Just give them information that is useful, entertaining, inspiring, or of course, all three! They'll anticipate arrival of your latest issue, and keep on coming back for more!
Mike and Gail of CMYMTC.com, masters in E-Book and Ezine creation along with Internet Marketing, Hosting and Website design, can teach you everything you need to know so you can produce and publish successful E-Books and Ezines. You can share in the profits of their successful products with their top affiliate programs. http://www.cmymtc.com/affprogs.htm