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To sum up, always keep in mind that
title of your ebook is vitally important to its success.
An ebook with a title that catches
attention of
potential customer and promises a benefit to that customer, will be infinitely easier to sell than an ebook with a 'descriptive' title.
Your title should do all
following:
- It should attract your potential customer's attention. - It should clearly show what your book is about. - It should arouse your potential customer's interest and/or curiosity. - It should promise BENEFITS to
potential customer.
Put yourself in
position of
potential customer. Ask yourself what would attract you in a title. Take a look at other titles that cover
same subject area. Which ones are best? Which are
ones you would most like to buy? Which ones promise
biggest benefits? What is it about these titles that make them better than
others?
Do you know someone else who is interested in
same subject? If so, ask yourself which title would interest him/her. Which title would you feel happy and comfortable telling him/her about?
Finally, keep your title as short as possible and use a sub-title to drive home other benefits. For example, "How to make your rock group famous using
Internet" with
sub-title "The secrets to rock promotion that will have
major labels scrambling to sign you up".
Remember, it doesn't matter what
subject, you can create a sellable ebook in just a few hours. Give it a title that promises BENEFITS to
target market and then TARGET that market, and you're guaranteed to succeed.
Hey Ho! Let's Go!
