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3. You collect a valuable e-mail address of a potential purchaser of your books and other products.
How effective is this tool? I receive a book sale from approximately one out of every four requests. To compare that with web page hits, I only receive one or two sales for every 3000 web hits each day!
Why is its so effective?
I think autoresponders give
potential buyer time to read and absorb what you have published. Most visitors on
Web are looking for free information. They are not looking to purchase anything. If they have a chance to download a sample chapter, print it out and read it while they are away from their computer, they don't feel pressured to buy. A reader is making a more informed and objective buying decision.
If you already have a web site, ask your webmaster for autoresponders. They should be free of charge. You should be able to add, edit or delete text any time you choose.
If your webmaster's eyes glaze over when you ask about autoresponders, then you have some free options. I recommend these options to authors and publishers that have no web site as well. All you need is an e-mail address to take advantage of
Web's most effective marketing tool for authors and booksellers. Try a couple of my autoresponders and check out how easy they are to use.
For a free relaxation exercise send e-mail to:
mailto:relax@wayneperkins.net
For an excerpt from my new e-book, "A Cheap And Easy Guide To Self- publishing E-books" published by
1stbooks Library, send e-mail
following autoresponder address:
mailto:easy@wayneperkins.net
The following services offer autoresponders at no charge. Whether you have a website or not, you can take advantage of autoresponders.
http://www.sendfree.com
http://www.fastfacts.net
http://www.getresponse.com
http://www.myreply.com
Once you have set up your autoresponders, you may want to list your offerings with Autoresponder Central at:
http://www.web-source.net/
This is a website where you can list your autoresponder in an on-line autoresponder catalog.
I wish you
best in promoting your books on-line with
most effective Internet marketing tool.

Wayne Perkins is an E-book Consultant and author of a new book titled, "A Cheap And Easy Guide To Self-publishing E-books," http://www.wayneperkins.net/ebooks/write.html mailto:wayne@wayneperkins.net