5 Steps for Developing a Tag Line for Your Product, Business, or Website

Written by Bobette Kyle


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* Find your competitors' tag lines - look at them and strive to be better and different.

* Gather together books to help you come up with different ways to phrase similar ideas. My favorite is "Word Menu". Others likely to be of help are "The Describer's Dictionary" and "Twenty-First Century Synonym and Antonym Finder". You can find these books and others downrepparttar left margin at: http://www.websitemarketingplan.com/Arts/TagLines.htm

** Third, brainstorm.

This works best if you can get a small group together, but can also be done solo. Set up a place with a lot of writing space - use dry erase boards, easels with big paper pads, note cards, etc.

Go through your props. Look up words or concepts inrepparttar 121152 books. Rearrange your various props so you can look at them in different ways. Write down *everything* that comes to mind and allrepparttar 121153 new ideas each phrase sparks. They do not have to make sense. You want a large number of ideas.

There are additional brainstorming resources downrepparttar 121154 left margin atrepparttar 121155 URL listed above.

** Fourth, consolidate your list.

After brainstorming, go through all of your ideas. Pull out those few you think haverepparttar 121156 best potential. Try to reduce longer ones to fewer words.

** Fifth, chooserepparttar 121157 one best tag line.

You should be left with a short list of possibilities. To pickrepparttar 121158 single best tag line, get others' opinions. If you have some funds budgeted, work with a market research firm to testrepparttar 121159 tag lines with your customers.

You can also conduct informal research. Set up a free survey at SurveyMonkey.com and encourage people to takerepparttar 121160 survey. If you have direct contact with customers, ask them what they think. Give them an incentive to help you, such as a discount or small freebie.

When you are done, you will have a tag line that will help your business thrive.

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.

She is author of the Marketing Plan Guide "How Much For Just the Spider? Strategic Web Site Marketing for Small Budget Businesses", named one of the top 15 books of 2002 by NonFictionReviews.com. Read more about the guide here: http://www.websitemarketingplan.com/bookinformation.htm


Putting On the Shoes of a Giant for More Profitable Customers in Your Business

Written by Justin Hitt, Strategic Relations Consultant, http://www.justinhitt.com/


Continued from page 1

After a great nights sleep, it is time for implementation. For each idea, list twenty ways you could implement it in your business, do not judge them just jot them down.

Sort outrepparttar top ideas as they pertain to your business goals and pick one for implementation. This isrepparttar 121151 easiest part because you have already developed a means for measurement inrepparttar 121152 previous exercises withrepparttar 121153 available statistics and their current values for your organization.

Develop your final implementation summary, state “we will do X, which will achieve Y, inrepparttar 121154 period Z.” Be specific and userepparttar 121155 comparison statistics to measure change. That is it, track your results forrepparttar 121156 period and move on torepparttar 121157 next idea when done with this one. Consider this exercise once a quarter as part of a retreat or half-day activity it will do wonders for your business. The key is to think like someone else without boundaries, determinerepparttar 121158 value of each element, and then convey them into your business for implementation according to your goals. You deserve a break anyway, why not improverepparttar 121159 business inrepparttar 121160 process.

Copyright © 2002 Justin Hitt, All rights reserved.

Justin Hitt, a management consultant specializing in strategic relations. Helping executive build stronger relationships that increase their profits. Learn more by visiting http://www.justinhitt.com/


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