5 Steps To Success In Business Written by Cathy Qazalbash
Continued from page 1
There is a misconception in business, more you spend on advertising more you will get. This is not always true. A vast amount of money can be spent on advertising with very poor results. Free and cheaper advertising allows you to test ads and use only very best one for more expensive advertising. Plus if you get sales from cheaper ads your profit margin is more. 5. Knowing Which Tools And Products Will Help You Make A Successful Business Knowing which Tools and products can be beneficial to your business is very important. A great deal of money can be spent on software and programs. Always check something out as much as possible before buying. With these points in mind you can now start to learn how you can make your business profit for years to come. When you utilize a free newsletter you will gain a wealth of profitable information and not spend a dime of your hard earned money doing it! Now are you going to go out there and become next business "Guru"? Cathy Qazalbash Is Publisher of A-Y-B She also writes Articles on starting and marketing your own business I personally recommend A-Y-B, because it helps all who refuse to fail, to learn to promote their business and succeed. You can succeed too when you subscribe to A-Y-B at: http://advertise-your-business.com

Cathy Qazalbash Is the Publisher of the A-Y-B She also writes Articles on starting and marketing your own business I personally recommend the A-Y-B, because it helps all who refuse to fail, to learn to promote their business and succeed. You can succeed too when you subscribe to the A-Y-B at: http://advertise-your-business.com
| | Understanding Niche PublicityWritten by Marcia Yudkin
Continued from page 1
For instance, a few years ago a client of mine released a new video on home and family life of Amish. I watched video and took notes on kinds of magazines that would be interested in different aspects of material, then fashioned a headline for each angle. The reference to "happiest" in three of headlines refers to a scientific study mentioned in video narration. 1. Travel - New video, "Amish Values & Virtues...Plain & Simple," reveals everyday life of America's happiest, most picturesque community 2. Country - New video, "Amish Values & Virtues...Plain & Simple," reveals beliefs underlying America's happiest rural lifestyle 3. Parenting - New video, "Amish Values & Virtues...Plain & Simple," reveals child-rearing practices underlying America's happiest lifestyle 4. Christian - New video, "Amish Values & Virtues...Plain & Simple," shows Christian values shaping a way of life. About half of release text stayed unchanged from version to version, and rest elaborated on travel, country, parenting or Christian content. Thanks to niching, this video took off faster than any of my clients' previous releases.

Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .
|