Tack that on to what he has sold since then and you have nearly 150,000 courses sold using *exact* same letter.

If your not using a proven letter, then you're not making maximum amount of sales you could be making.

Creating a winning letter takes time, testing, time, more testing, time, and even more testing. Key to that is finding a reliable and quick testing ground for your letters.

Which brings us to finally tip ...

5.) Developing a database.

Developing your own "in house" mailing list of targeted prospects is without a doubt fastest way to battle test a sales campaign.

Why?

Simple ... By building this database you accomplish two things:

1.) You build trust between you and list members

2.) You build a direct line of testing which can be used to test letters, headlines, and get vital feedback in hours.

Have a new headline you want to test? Send out a "mini-ad" using that headline and 3-5 lines of teaser and record click-thru rate to page you lead them to.

Have a bonus you want to test?

Add that bonus to mini-ad and see how many people click compared to when you sent out letter without it.

Test one thing at a time. If you change headline, guarantee and bonuses, then how do you know which one resulted in increase of sales? You don't. Wasted time.

When you're offer is solid, you can send entire list to completed sales letter on web and watch your orders roll in. It really is that easy, *if* you do leg work and test.

And because of e-book and its companion newsletter, another idea grew: not everyone's interested in getting their hands dirty in creating and writing their own e-mail workshops or eCourses so why not offer a custom e-mail workshop creation and writing service? It's still up my alley, and it is my expertise.

I'm experiencing diversity in my specialization: I start with my specialized field (e-mail workshops) then diversify within that field (developing and conducting e-mail workshops for my own use, writing an e-book about it, publishing an e-zine that's devoted on topic, offering an e-mail workshop creation service).

If you look around at all things others are doing on Internet right now, they're also doing same thing: they're diversifying in their own specializations.

It's an oxymoron, really, but if you often have those snowball moments, you understand what I mean.

So... what's your snowball moment?