5 Specific Questions Your Sales Letter Must Answer to Achieve The Best Results

Written by Joanne L. Mason, www.moneymakingsalesletters.com

Continued from page 1

4. Why Should I Trust You?

The best way to establish trust in your sales letters is by using testimonials. A good testimonial isrepparttar written equivalence of a word of mouth referral. Prospects naturally trust what other people say about their experience with you. Get your past customers who have been happy with your business to give you testimonials to use in your sales letter.

5. Will I Be Stuck With Your Product?

Here’s where you can literally sealrepparttar 108169 deal. Reverserepparttar 108170 risk of doing business with you. Always offer a money back guarantee so that people will feel confident that they won’t lose out if your product is not what they expected. When your prospects see that you stand behind your products enough to assumerepparttar 108171 risk they can feel more comfortable in purchasing your products.

When you use these easy tips to answer your prospects questions in your sales letter, not only will you gain an unfair advantage over your competition, but you'll also show your prospect that you care about their problems and your product isrepparttar 108172 solution that they need.

Joanne Mason's articles have helped thousands of small business owners to significantly increase their profits by discovering the secrets to writing better sales letters. Get a FREE subscription to her ezine, Sales Letter Secrets, at http://www.moneymakingsalesletters.com

Killer Sales Copy Formula

Written by Al Martinovic

Continued from page 1

Problem - Agitation - Solution

And don't be afraid of how long your sales copy is either. Write as long as necessary to explain everything.

If a person doesn't takerepparttar time to read long sales copy, it is a good bet they weren't interested in your product or service anyway.

Because if they were, they would try to find out as much information as they can before making a purchase.

A good book that I recommend you pick up on creating effective sales copy is by Dan S. Kennedy called The Ultimate Sales Letter.

It hasrepparttar 108168 formula I mentioned and many more in it. You can find it at most off/online bookstores.

And remember, you can learn all you want but it only becomes effective when you apply what you learned.

Repeat after me... learn and apply... learn and apply....

Al Martinovic is the owner of I Need Smokes.com which markets membership into the OTDirect Buyers Club so smokers can Save/Make money on cigarettes. http://www.ineedsmokes.com

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