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Problem - Agitation - Solution
And don't be afraid of how long your sales copy is either. Write as long as necessary to explain everything.
If a person doesn't take time to read long sales copy, it is a good bet they weren't interested in your product or service anyway.
Because if they were, they would try to find out as much information as they can before making a purchase.
A good book that I recommend you pick up on creating effective sales copy is by Dan S. Kennedy called The Ultimate Sales Letter.
It has formula I mentioned and many more in it. You can find it at most off/online bookstores.
And remember, you can learn all you want but it only becomes effective when you apply what you learned.
Repeat after me... learn and apply... learn and apply....
Al Martinovic is the owner of I Need Smokes.com which markets membership into the OTDirect Buyers Club so smokers can Save/Make money on cigarettes. http://www.ineedsmokes.com