4. Why Should I Trust You?

The best way to establish trust in your sales letters is by using testimonials. A good testimonial is written equivalence of a word of mouth referral. Prospects naturally trust what other people say about their experience with you. Get your past customers who have been happy with your business to give you testimonials to use in your sales letter.

5. Will I Be Stuck With Your Product?

Here’s where you can literally seal deal. Reverse risk of doing business with you. Always offer a money back guarantee so that people will feel confident that they won’t lose out if your product is not what they expected. When your prospects see that you stand behind your products enough to assume risk they can feel more comfortable in purchasing your products.

When you use these easy tips to answer your prospects questions in your sales letter, not only will you gain an unfair advantage over your competition, but you'll also show your prospect that you care about their problems and your product is solution that they need.

Problem - Agitation - Solution

And don't be afraid of how long your sales copy is either. Write as long as necessary to explain everything.

If a person doesn't take time to read long sales copy, it is a good bet they weren't interested in your product or service anyway.

Because if they were, they would try to find out as much information as they can before making a purchase.

A good book that I recommend you pick up on creating effective sales copy is by Dan S. Kennedy called The Ultimate Sales Letter.

It has formula I mentioned and many more in it. You can find it at most off/online bookstores.

And remember, you can learn all you want but it only becomes effective when you apply what you learned.

Repeat after me... learn and apply... learn and apply....