5 Simple Steps to Great Search Engine Rankings

Written by Jason A. Martin

Continued from page 1

By doing this you will help enforcerepparttar theme ofrepparttar 128073 webpage and achieve better search rankings.

Step Four: Establish incoming links.

Before going any further, I recommend you visit google.com and installrepparttar 128074 Google toolbar. This will allow you to see what is called PR (page rank). Knowing a website’s PR is extremely helpful, and basically mandatory, for this step. It is more important to have links today than ever. To rank high inrepparttar 128075 search engines, you must have people linking to you. Failure to acquire incoming links results in low or non-existing rankings. Here are some techniques to build up incoming links:

  • Submit your website to directories. Once listed, directories, such asrepparttar 128076 ODP (dmoz.org) and business.com, will increase your incoming links. When viewing a directory, check to see if they have PR. The higherrepparttar 128077 numberrepparttar 128078 better.
  • Purchase text links. Many websites today sell text links at varied rates. Purchasing a text link can help you gain traffic and will increase your incoming links. Text links must be purchased or placed only on websites that have eitherrepparttar 128079 same or related theme as yours. If your website is all about coffee—a link from a website about oil changes is not going to help you much—and could actually harm your website rankings inrepparttar 128080 future.
  • Link Research. Find out who is linking to top ranked websites under your keyword phrase (theme) and try to get listed on them. The idea here is to not reinventrepparttar 128081 wheel, rather do what already works. To find out who is linking to top websites, visit Google and typerepparttar 128082 following text inrepparttar 128083 search box: “link:site.com”—where site.com isrepparttar 128084 website URL.

Step Five: Work to ensure anchor text from incoming links contains your main theme.

When other websites link to you, try to get them to userepparttar 128085 keyword phrase forrepparttar 128086 webpage they are linking to asrepparttar 128087 anchor text. This is not always possible and that is ok. You simply want to try and get as many links on target as possible. Not all links need to go to your homepage because having incoming links to a webpage withinrepparttar 128088 website is beneficial also.


It is possible, I believe, to go certifiably insane trying to deal withrepparttar 128089 allrepparttar 128090 information out there on search engine positioning. Everydayrepparttar 128091 game changes as search engines alterrepparttar 128092 way they rank listings. Can you do more to improve your rankings? Yes, but I have listedrepparttar 128093 more powerful items. Followingrepparttar 128094 above, especiallyrepparttar 128095 link steps, will help you build a solid foundation that will withstandrepparttar 128096 changes—and keep you out of trouble.

Getting listed inrepparttar 128097 search engines and some directories takes time. Changes and new listings can take weeks to a few months to appear. The best way to get your website in a search engine is to letrepparttar 128098 search engine find you. Do not waste your valuable time trying to submit to search engines or paying someone to do so. By gaining incoming links,repparttar 128099 search engines will find your website and rank it accordingly.

For more information on marketing and allrepparttar 128100 aspects of running a business onrepparttar 128101 Internet, please visit Internet Business Entrepreneur—a website I setup to aid those doing business onrepparttar 128102 Net.

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog, which contains more articles you can use for your web site, can be viewed at: Jason A. Martin

How to optimize your site without breaking search engine guideline

Written by David Ausman

Continued from page 1

"Don't participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" onrepparttar web as your own ranking may be affected adversely by those links." Source by Google guidelines.

We don't recommend you searching for link exchange to increase your positioning in search engine just like what other people is doing. Wasting their time on link building and searching for new partner. Even ifrepparttar 128072 could find 1000 reciprocal links,repparttar 128073 won't rank well in search engine. You don't need to do this to get highly rated. Don't believe it ? Let's do some research:

Type inrepparttar 128074 word in Google:

1. Reference - Look atrepparttar 128075 top 10 ranking. Do they have a page where a lot of reciprocal link is placed ? Do they search for link exchange ? 2. Webmaster - Same thing, look atrepparttar 128076 top 10 placement. Do you see any link farm on their site ?

The answer is "no". They do not have any link farm. The simple reason why they rank well is:

1. Domain name - Most ofrepparttar 128077 top 10 ranking in Google have their keyword included in their domain name. 2. HTML - They do well in HTML coding 3. Great content - By having a good content, plenty of webmasters link to them without asking reciprocal link. This will increaserepparttar 128078 number of inbound link to their site.

Note: Yahoo and Google have different source and methods to rank web site. This research is done for Google.

Submission: Warning to all of you. Don't use an automated submission program to submit your URL. Be aware that your site might get banned. Just a simple submission to Google, Yahoo, MSN, DMOZ and Excatseek will be enough. Even if it may take months to get indexed, but it is more secure to do it that way. Just be patient !

David Ausman is the owner of http://www.freehostingcompany.com who has the vision to help new web designer understand how to create a good web site

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