By doing this you will help enforce theme of webpage and achieve better search rankings.

Step Four: Establish incoming links.

Before going any further, I recommend you visit google.com and install Google toolbar. This will allow you to see what is called PR (page rank). Knowing a website’s PR is extremely helpful, and basically mandatory, for this step. It is more important to have links today than ever. To rank high in search engines, you must have people linking to you. Failure to acquire incoming links results in low or non-existing rankings. Here are some techniques to build up incoming links:

• Submit your website to directories. Once listed, directories, such as ODP (dmoz.org) and business.com, will increase your incoming links. When viewing a directory, check to see if they have PR. The higher number better.
• Purchase text links. Many websites today sell text links at varied rates. Purchasing a text link can help you gain traffic and will increase your incoming links. Text links must be purchased or placed only on websites that have either same or related theme as yours. If your website is all about coffee—a link from a website about oil changes is not going to help you much—and could actually harm your website rankings in future.
• Link Research. Find out who is linking to top ranked websites under your keyword phrase (theme) and try to get listed on them. The idea here is to not reinvent wheel, rather do what already works. To find out who is linking to top websites, visit Google and type following text in search box: “link:site.com”—where site.com is website URL.

Step Five: Work to ensure anchor text from incoming links contains your main theme.

When other websites link to you, try to get them to use keyword phrase for webpage they are linking to as anchor text. This is not always possible and that is ok. You simply want to try and get as many links on target as possible. Not all links need to go to your homepage because having incoming links to a webpage within website is beneficial also.

Conclusion

It is possible, I believe, to go certifiably insane trying to deal with all information out there on search engine positioning. Everyday game changes as search engines alter way they rank listings. Can you do more to improve your rankings? Yes, but I have listed more powerful items. Following above, especially link steps, will help you build a solid foundation that will withstand changes—and keep you out of trouble.

Getting listed in search engines and some directories takes time. Changes and new listings can take weeks to a few months to appear. The best way to get your website in a search engine is to let search engine find you. Do not waste your valuable time trying to submit to search engines or paying someone to do so. By gaining incoming links, search engines will find your website and rank it accordingly.

For more information on marketing and all aspects of running a business on Internet, please visit Internet Business Entrepreneur—a website I setup to aid those doing business on Net.

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog, which contains more articles you can use for your web site, can be viewed at: Jason A. Martin

"Don't participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" on web as your own ranking may be affected adversely by those links." Source by Google guidelines.

We don't recommend you searching for link exchange to increase your positioning in search engine just like what other people is doing. Wasting their time on link building and searching for new partner. Even if could find 1000 reciprocal links, won't rank well in search engine. You don't need to do this to get highly rated. Don't believe it ? Let's do some research:

Type in word in Google:

1. Reference - Look at top 10 ranking. Do they have a page where a lot of reciprocal link is placed ? Do they search for link exchange ? 2. Webmaster - Same thing, look at top 10 placement. Do you see any link farm on their site ?

The answer is "no". They do not have any link farm. The simple reason why they rank well is:

1. Domain name - Most of top 10 ranking in Google have their keyword included in their domain name. 2. HTML - They do well in HTML coding 3. Great content - By having a good content, plenty of webmasters link to them without asking reciprocal link. This will increase number of inbound link to their site.

Note: Yahoo and Google have different source and methods to rank web site. This research is done for Google.

Submission: Warning to all of you. Don't use an automated submission program to submit your URL. Be aware that your site might get banned. Just a simple submission to Google, Yahoo, MSN, DMOZ and Excatseek will be enough. Even if it may take months to get indexed, but it is more secure to do it that way. Just be patient !