5 Reasons Why Link Swapping Is Killing Your Website

Written by Michael Cheney

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Reason No. 3 - You Are Spending More Time On Other People's Websites Than Your Own

If you spend a lot of your time researching and creating reciprocal links you'd better make sure that your website is perfect. Remember - all that time you're spending developing reciprocal links could be spent adding new content to your website, sending out an up to date newsletter to your mailing list or even sitting down and writing out goals for your website.

If you spend allrepparttar time on improving your website, adding great content, providing excellent service, keeping it up to date, testing different headlines and homepage layouts INSTEAD of spendingrepparttar 119346 time building links guess what? You will magically find that more people link to you anyway!

In fact - your website will become such a great resource because of allrepparttar 119347 time you're dedicating to it that people will go OUT OF THEIR WAY to link to you! How ironic is that?!

You go hunting for links and your site suffers and therefore hardly anybody links to you. You spend time on making your website THE BEST IT CAN BE and everyone starts linking to you as, shock horror, you have a brilliant website that is worth referring to..

Reason No. 4 - You Don't Have A Multi-Million Dollar Budget To Beat The Boffins

Those white-cloaked geeks over at Google towers andrepparttar 119348 like have millions of dollars at their disposal to createrepparttar 119349 latest technology that can sniff outrepparttar 119350 merest whiff of dodginess when it comes to link swapping.

If they think something is suspect you might get penalised. First you started to see sites that usedrepparttar 119351 same phrase for their inbound links get penalised. Then it was sites that engaged with link farms. Who knows what's next?

Ultimately you can bet your bottom dollar thatrepparttar 119352 search engines will change their tack with reciprocal links and their importance - some of them are already starting to look atrepparttar 119353 words that appear before and after each link to make sure it is on a relevant page and not just created as part of a reciprocal linking deal.

It's a risky game we're all playing and my money's onrepparttar 119354 guys withrepparttar 119355 white coats and millions of dollars..

Reason No. 5 - You Are The Weakest Link, Goodbye!

When push comes to shove this whole 'game' of website marketing is about balance.

Imagine you are a tightrope walker. Fifty metres beneath you is a huge vat of boiling hot lava. To help you acrossrepparttar 119356 rope fromrepparttar 119357 podium of "website launch" torepparttar 119358 podium of "website success" you get a balancing rod.

Spending too much time and effort on reciprocal link building is like having a large sack on one end ofrepparttar 119359 rod. This sack has an elephant in it. The elephant is wearing boots. Made from concrete. Getrepparttar 119360 picture?

Michael Cheney Author of The Website Marketing BibleTM

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"


Link This! Drive Traffic to Your Site!

Written by Dawn Roberts

Continued from page 1

Whenrepparttar search engine robots look at your site, one ofrepparttar 119345 criteria for ranking you is your in-going and out-going links. However, when looking at that they also look atrepparttar 119346 site you're linking with. If it is a link farm, they penalize your site for linking with it. These robots have become much more intelligent in their ranking criteria than you realize. Personally, I'm glad for it! Otherwise, link farms would always rankrepparttar 119347 highest in allrepparttar 119348 search engines and I find little to no value in those sites. Hopefully, you're like me and you want sites that hold content rather than fluff.

Now, to answer your question about how you find sites to link with. Previously, you did have to searchrepparttar 119349 net to find good sites, send them an email, hope that someone read your email and wait for a reply. As you can imagine, this was not only time consuming, it was tiring, unproductive and yielded few responses. Luckily, because my website was built using Site Build It!repparttar 119350 Value Exchange reciprocal linking tool was included free of charge. I am passing along this amazing and free tool to you. Trust me, you will thank me for this! I was completely blown away with how easy it was to use andrepparttar 119351 amazing response I received!

How complicated and time consuming is this? Not at all! What you do is inputrepparttar 119352 simple information requested (URL, keywords, site description, etc) and click to register and search for value exchanges. You will receive a list of sites you matched keywords with, along with emails from members who want to exchange with you. Review your list of sites received, decide whether you'd like to exchange with them and if you do, an automatic email is sent to them, requesting a link. It's really that easy!

Check outrepparttar 119353 Value Exchange today! Before I took part inrepparttar 119354 Value Exchange, my site ranking was 3.7 million out of 16.5+ million total sites. In less than three weeksrepparttar 119355 Ideas For Home Businesses Alexa ranking was 275 thousand and it's climbing every day. That put IFHB inrepparttar 119356 top 3%! Aside fromrepparttar 119357 Value Exchange, I owerepparttar 119358 popularity of IFHB to Site Build It! andrepparttar 119359 great resources that came along with it. Yes, I didrepparttar 119360 work and am dedicated to IFHB but Site Build It! made it easier and much more enjoyable than I thought possible!

Oh! I almost forgot! Check outrepparttar 119361 Site Build It! Sweepstakes for your chance to win!!!

The author, Dawn Roberts, is the creator of www.Ideas-For-Home-Businesses.com - your complete home business resource. IFHB will help you from the planning stage, straight through to marketing your ideas for home businesses! Learn how you can start, maintain and propel a phenomenally successful home based business!

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