3) Headlines Create Anticipation and Stimulate Interest. They captivate, arouse curiosity and stimulate desire for more. It’s headline that starts reader’s motor running. A good headline sets up a feeling of expectation as reader anticipates discovering more -- and can’t wait to get it!

Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects, increasing likelihood of their sustained attention and engagement.

4) Headlines Simplify The Learning Curve. Every headline serves to introduce whatever follows. As an opening or lead-in, role of headline is to succinctly communicate essence of message it precedes in an interesting and compelling way.

Effective headlines and sub-headings reveal key bits of information, often with added power of emotion. A review of various headings alone often delivers gist of a given message. This makes it faster and easier to understand, remember, and review.

Use your headings to generate emotional involvement and you boost chances prospects will go back and read more of your copy. When you make it easier to read and comprehend your messages, you increase chances of making sale.

5) Headlines Allow You To Deliver Your Biggest Bang Right Up-Front. Capture attention and interest at outset, by using your most appealing selling point. If strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do trick, either.

The stronger and more compelling your headline, more time prospects will spend at your site. Create each headline to grab attention and inspire interest. The more alluring and irresistible you can make it, more genuine prospects you’ll attract and ultimately, more sales you’ll record. Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more benefit power, intrigue, curiosity, or interest?

Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letter, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore… then, watch your results soar!

Robert Boduch is the author of Great Headlines Instantly! -- How To Write Powerful, Attention-Grabbing Headlines That Pull In More Prospects, More Customers And More Profits, NOW! This full-length manual features hundreds of helpful tips, techniques, strategies and hands-on formulas for writing successful headlines of every kind. Visit the author’s site at: http://www.headlinesecrets.com Or email him at: behappy@total.net

5) Break it up with bullets. For those readers who are into skimming, organizing your most important points in bullet form helps to communicate benefits FAST.

Put your most important points at top, in case person doesn't make it to bottom. And there's no rule that says you're only allowed one bullet list - put one close to top of letter, and perhaps another towards bottom.

Test, and keep whatever converts best.

6) Use benefits over features. Always. They don't care that refrigerator has a big vegetable bin or automatic icemaker. They want to know that it keeps their vegetables from drying out, and their beer/lemonade refreshingly cold on a hot summer's day.

7) Write in your own voice. We're not talking 'Masterpiece Theatre' here. Formality is out; friendly is in. And I give you permission to start your sentences with 'And' (note how this sentence started!) and 'Because.' When writing for real world, write like you speak.

8) How long are your paragraphs? If longer than 2-4 lines, break them up. And keep sentences short - even 2-4 words are ok. Like this. Short, quick 'eye bites' communicate faster when you're racing against clock.

9) Focus on one product/service per sales letter. Period. No exceptions.

10) And, finally, watch grand, sweeping statements. Using 'Earn $1 Million In Two Days While You Sleep!' won't help build your credibility. Or conversion level.

If you incorporate these ideas into your sales letter, you're bound to beat clock and begin building a better conversion rate.

==================================================== Paula Morrow heads http://www.idealmarketingcorp.com. She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks! http://www.idealmarketingcorp.com/subscribe.html ====================================================