5 Reasons Why Headlines Are Crucial To Your Website’s Success

Written by Robert Boduch

Continued from page 1

3) Headlines Create Anticipation and Stimulate Interest. They captivate, arouse curiosity and stimulaterepparttar desire for more. It’srepparttar 108184 headline that startsrepparttar 108185 reader’s motor running. A good headline sets up a feeling of expectation asrepparttar 108186 reader anticipates discovering more -- and can’t wait to get it!

Successful headlines address specific audiences. They open prospects minds to new possibilities and expand their level of enthusiasm and interest. The best headlines involve prospects, increasingrepparttar 108187 likelihood of their sustained attention and engagement.

4) Headlines Simplify The Learning Curve. Every headline serves to introduce whatever follows. As an opening or lead-in,repparttar 108188 role ofrepparttar 108189 headline is to succinctly communicaterepparttar 108190 essence ofrepparttar 108191 message it precedes in an interesting and compelling way.

Effective headlines and sub-headings reveal key bits of information, often withrepparttar 108192 added power of emotion. A review ofrepparttar 108193 various headings alone often deliversrepparttar 108194 gist of a given message. This makes it faster and easier to understand, remember, and review.

Use your headings to generate emotional involvement and you boostrepparttar 108195 chances prospects will go back and read more of your copy. When you make it easier to read and comprehend your messages, you increaserepparttar 108196 chances of makingrepparttar 108197 sale.

5) Headlines Allow You To Deliver Your Biggest Bang Right Up-Front. Capture attention and interest atrepparttar 108198 outset, by using your most appealing selling point. Ifrepparttar 108199 strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would dorepparttar 108200 trick, either.

The stronger and more compelling your headline,repparttar 108201 more time prospects will spend at your site. Create each headline to grab attention and inspire interest. The more alluring and irresistible you can make it,repparttar 108202 more genuine prospects you’ll attract and ultimately,repparttar 108203 more sales you’ll record. Headlines are powerful marketing tools when used effectively. Take a good look at your site headline. Could you add more benefit power, intrigue, curiosity, or interest?

Test different headlines by trying various appeals and offer combinations. Keep an eye out for additional headline opportunities throughout your sales letter, as well as on other pages on your site. Make your headlines impossible to miss and difficult to ignore… then, watch your results soar!

Robert Boduch is the author of Great Headlines Instantly! -- How To Write Powerful, Attention-Grabbing Headlines That Pull In More Prospects, More Customers And More Profits, NOW! This full-length manual features hundreds of helpful tips, techniques, strategies and hands-on formulas for writing successful headlines of every kind. Visit the author’s site at: http://www.headlinesecrets.com Or email him at: behappy@total.net

Does Your Web Site Beat The Clock?

Written by Paula Morrow

Continued from page 1

5) Break it up with bullets. For those readers who are into skimming, organizing your most important points in bullet form helps to communicaterepparttar benefits FAST.

Put your most important points atrepparttar 108183 top, in caserepparttar 108184 person doesn't make it torepparttar 108185 bottom. And there's no rule that says you're only allowed one bullet list - put one close torepparttar 108186 top ofrepparttar 108187 letter, and perhaps another towardsrepparttar 108188 bottom.

Test, and keep whatever converts best.

6) Use benefits over features. Always. They don't care thatrepparttar 108189 refrigerator has a big vegetable bin or automatic icemaker. They want to know that it keeps their vegetables from drying out, and their beer/lemonade refreshingly cold on a hot summer's day.

7) Write in your own voice. We're not talking 'Masterpiece Theatre' here. Formality is out; friendly is in. And I give you permission to start your sentences with 'And' (note how this sentence started!) and 'Because.' When writing forrepparttar 108190 real world, write like you speak.

8) How long are your paragraphs? If longer than 2-4 lines, break them up. And keep sentences short - even 2-4 words are ok. Like this. Short, quick 'eye bites' communicate faster when you're racing againstrepparttar 108191 clock.

9) Focus on one product/service per sales letter. Period. No exceptions.

10) And, finally, watchrepparttar 108192 grand, sweeping statements. Using 'Earn $1 Million In Two Days While You Sleep!' won't help build your credibility. Or conversion level.

If you incorporate these ideas into your sales letter, you're bound to beatrepparttar 108193 clock and begin building a better conversion rate.

==================================================== Paula Morrow heads http://www.idealmarketingcorp.com. She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks! http://www.idealmarketingcorp.com/subscribe.html ====================================================

Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.

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