5 Powerful Ways To Get Zero Sales From Your WebsiteWritten by Al Martinovic
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4. Capture Email Addresses I don't need a web form on my site offering something for fr*e to capture email addresses so I can put them through an autoresponder and increase my sales. And I definitely don't want to capture email addresses by using popups and alert boxes. That stuff is not for me. 5. Call To Action I don't want to tell people what to do on my website. I don't want to appear pushy. Why should I have a "Click Here To Order Now" link. It's too much of a hassle. They can figure out how to do everything for themselves. There you have it. Follow this formula like I did in beginning and you too can get zero sales from your website! Now, all five things I just mentioned are basics. Start with basics first and build from there and you should be well on your way to building a profitable website. And don't forget power of words! Remember that lemon?... Yuck, my mouth is watering again.
Al Martinovic is the publisher of the Millenium Marketers Newsletter where you will find powerful internet marketing concepts, killer strategies, useful tips and no bull business advice. http://www.milleniummarketers.com
| | Sales Letters And The Cost Of IntegrityWritten by Ginger Geracitano
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for example, letter recommended for use by affiliate program you're writing about. How many affiliates before you have used that same letter? Do you trust someone that doesn't think enough of a product to devote their time to experiencing it? (*) Establish "EXCITEMENT": Don't misunderstand me here, I don't mean dreaded, and *abundantly abused* hype that we see every single day here on internet! By 'excitement', I mean BE excited about your product... convey *why* you're so excited about it to your readers by thinking like a customer. What is it that made you believe in your product enough to buy it yourself, or to develop it, if it's a product of your own creation? What is it about your product that is going to make your prospect say to themselves, "I've GOT to have this"? The one rule I never see anyone mention on this topic is that you MUST state obvious when writing a sales letter! Never assume that your reader will immediately see value in your offer. S-P-E-L-L it out for them! (*) Establish "EASY FOLLOW UP": I don't believe that "less is more" when it comes to sales letters, but I do believe that you don't have to state your entire case in your first page. Your own 'style' will dictate how long your sales letter is. To keep your reader interested, consider following tactics to keep your sales letter a reasonable length: - Offer additional information through use of an autoresponder. Follow up is key to sales success. Don't allow your readers to conveniently forget that they have a need that you can provide a solution for! - Use text links to more information. If you feel that there is an aspect of your product that needs to be explained in detail, but don't want it to break focus of your sales letter, lead to information through a link that reads something like this... "For more info, click here." (It's SO important to provide information necessary to overcome any possible objections by your reader. Surveys taken by your target market beforehand can help to identify possible objections. Once you've identified them, you can deal with more effectively.) - Always offer to allow your prospects to get to know more about you, and your business by inviting them to subscribe to your newsletter. You do have a newsletter, don't you? (*) Ask For The Sale! Years and years of sales training offline have this last point echoing in my ears to this day. Most failed sales attempts are due to a lack of 'asking for sale', or as it's referred to online, 'providing a call to action'. Try this... which of following 'calls to action' do you react open mindedly to? Example 1: Click Here To Purchase Today! Example 2: You can begin realizing success immediately by simply clicking => here If you begin sales letter process by first being honest with yourself about your offer, you'll be better prepared to make an honest presentation to your reader. Keep in mind that your goal is to produce satisfied customers, not just sales numbers, and I believe your 'success' will increase on many different levels... The only things you lose by writing your sales letter with integrity are dissatisfied customers. I know that my prospects are informed, and have realistic expectations when they make a purchase from me. If you can't say same, maybe it's time to change your 'style'?
Ginger Geracitano is an E-Zine editor, and Business Coach. The Portal To Success E-Zine, recently ranked the #1 'graphics and design E-Zine' on the internet, provides Business Success training every Friday! Subscribe: http://theportaltosuccess.com/join.html
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