* Personality Inject your personality into your contact with prospects.

People love to do business with people they know. Avoid doing things you feel uncomfortable with, but do tell people about yourself, your failures, your wins, your hopes and your fears. Be human face of you business and build a sincere relationship with prospects.

Tip #3 - Communication ----------------------

When you get past initial contact, next hurdle in building trust is communication with your prospects.

There are several ways to do this

* A sequential autoresponder with relevant messages sent to your O'pt-In prospects at regular AND frequent intervals.

* An e-zine sent out to subscribers with useful information and not just an excuse for another advert.

* Articles showing your prospects how YOU manage your business and personal tasks, tactics and strategies.

Communication is two way traffic. Ask your prospects for input into your professional relationship and how they think you can improve it. Listen to your prospects.

Tip #4 - Credibility --------------------

Prospects always seek comfort that they are doing right thing.

It pays to use "borrowed" credibility if you are not a world recognised expert in your field. This is where testimonials enter picture.

Here are a few ways in which you can obtain testimonials and build credibility with a new product or service :

* Give a few samples away to a test group in return for testimonial

* Use functionally disabled or time barred samples as demo versions which you can give away to prospects

* Develop fully functional modules with less features than standard product and give those away to prospects.

* Develop e-courses and other training programs showing prospects benefits and training them in how to use and consume your products and services.

Tip #5 - Service ----------------

Your prospect's Trust is very hard earned. But this is as nothing when compared to retaining their Trust.

Once a prospect becomes a customer, too many marketers make fatal mistake of taking that customer for granted.

Post sales service is a crunch time for cementing Trust you have managed to win with such effort.

Make sure you stay in touch with your new customer. Offer them advice and help in use of their new product or service. Make sure any potential issues are dealt with before they escalate.

Be available and within easy contact for your customers and prospects.

Relevant Resources ------------------ http://www.simplyeasier.com/me.html

Conclusion ---------- As a direct marketer you can buy traffic, you can buy O'pt-In list members, you can make or buy products and you can even borrow Cash.

You cannot manufacture or in any way manipulate trust - Trust is one thing in your business that must be earned Hard Way.

Be sincere, do right things as shown here and build trust with your prospects.

The last thing they want to do is try and remember what your company name is, so they can call you.

Make sure you include a proper working telephone number, its amazing number of cards I have that have a disconnected number on it.

Include your cell-phone's number as well. Its will make getting hold of you even easier.

Include your company name last.. Its least important thing on your card. Just remember old marketing saying " No-one is interested in your business, they are only interested in what you can do for them"

So think about turning your business card into a sales magnet..

Maybe its time for a re-think and possibly a redesign of your existing business card.

Remember, it should be your 'mini' salesman in a client's wallet.

You want card to keep reminding client everytime they see it, with what you do and what you can do for them.

Bruce Hearder

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