5 Powerful Techniques that Produce Unstoppable Sales

Written by Ted Nicholas

Continued from page 1

In your sales letters, you must wait untilrepparttar end to revealrepparttar 127455 price and ordering instructions. This puts them inrepparttar 127456 proper frame of mind to buy because you would have given allrepparttar 127457 benefits and particulars your prospect needs prior to asking forrepparttar 127458 order.

If your offer includes a brochure and an order form, separate them fromrepparttar 127459 letter. This strategy will increase response. If youíre using direct mail, putrepparttar 127460 brochure and order form in a sealed envelope. Onrepparttar 127461 outside ofrepparttar 127462 envelope, printrepparttar 127463 following: "Please donít open until you have read my letter." If your sales letter is online, include a link to a separate order page.

Magic Technique #4 -- Typefaces are important

In direct mail, headlines should be in Times-Roman font, serif, or sans serif typefaces. The body copy should always be Times Roman. Reason? Onrepparttar 127464 written page, itís easy to read. Never use a sans serif typeface in body copy.

On websites,repparttar 127465 sans serif typefaces such as Arial and Verdana seem to work best because they are more inviting to read in a sea of cyber-clutter.

Strive for an editorial look. The ad should appear similar to an article inrepparttar 127466 publication in which your ads will run. I call this format an "advertorial." Five times as many people read editorials than messages that scream out, "Iím an ad!" If an advertorial is prepared in a way that lends credibility, it can pull up to 500% more in sales!

Magic Technique #5 -- Pricing your product

Here is a really powerful tip that will increase your profits. You may have noticed thatrepparttar 127467 price of my books and tapes ends in 7. There is a good reason for this. Remarkably, withrepparttar 127468 same copy and offer for any given product, I have proven time and again through testing that you can increase sales simply by changingrepparttar 127469 price to one ending inrepparttar 127470 number 7.

Recently at a seminar wherein I spoke, my co- speaker, Gil Good (in charge of promotions for The Wall Street Journal for many years), discussed that subscription offers ending in 7 out-pulled all others. At my last seminar, an attendee, a biblical scholar, pointed outrepparttar 127471 number seven was often used inrepparttar 127472 Bible. Rememberrepparttar 127473 phrase, "70 X 7"? Seven may be a number that is truly blessed! The most effective magazine subscription offer, made many years ago, was by Life Magazine Ė and its price was $7.77.

Test price this way: If your current price is $19.95, try $19.97. If you now sell at $69, test $67 or $77; or if your price is $99, try $97, etc.!

Ted Nicholas, widely recognized as one of the greatest direct marketing wizards of all time, is best known for having earned 24.5 million dollars on the sale of a single book which was primarily sold through direct mail.

How to Close More Online Sales Through the Magic of Questions

Written by Brian Tracy

Continued from page 1

Questions That Keep Them Involved

Questions are equally vital duringrepparttar presentation, i.e., inrepparttar 127454 body of your web copy, for clearly explaining how your product or service solves your prospect's problem in an easy, fast, or cost- effective way. Therefore, install questions within your sales copy that capture attention. Keep your prospect involved, and keep his mind from wandering off in a different direction by using intriguing questions that grab his lapels and jerk him toward you. Forrepparttar 127455 length of time that it takes a prospect to answer a question in his mind, you have his total attention. The prospect is drawn more and more into repparttar 127456 sales process as your questioning proceeds. If your questions are logical, orderly and sequential, you can leadrepparttar 127457 prospect forward towardrepparttar 127458 inevitable conclusion to purchase your product or service.

Tip: Never say something if you can ask it instead! Think of how you can phrase your key selling points as questions. The person who asks questions has control!

Closing Questions that Presumerepparttar 127459 Sale

Just as questions are important atrepparttar 127460 beginning and repparttar 127461 body of your web copy, they are even more vital atrepparttar 127462 end in gaining a commitment to action.

The key to asking a closing question is confident expectation. You must skillfully craft your question to convey that you confidently expectrepparttar 127463 prospect to say, "Yes" or to agree torepparttar 127464 sale.

For example, you can poserepparttar 127465 following question in your web copy: "When would you like to start using to multiply your profits?" In other words, you don't ask if they want to buy your product, but when. This way, you're asking forrepparttar 127466 sale expectantly, andrepparttar 127467 more confidently you expect to sell,repparttar 127468 more likely it is that you will sell.

Tip: In crafting your closing question, include repparttar 127469 benefit that your prospect will get from your product.

When you ask a compelling closing question, you diffuserepparttar 127470 tension that normally creeps up on your prospect atrepparttar 127471 "moment of truth." A prospect's tension leads torepparttar 127472 hesitance that kills so many sales - both online and offline.

To be truly persuasive inrepparttar 127473 selling process, learn to use questions judiciously throughout your web copy. Instead of trying to overwhelm your prospects with reasons and rationales for doing what you want them to do, ask strategic questions instead. When you takerepparttar 127474 time to planrepparttar 127475 wording of your questions, your prospect will become more interested in your product -- and consequently, you will make more sales.

Brian Tracy, the world-renowned best-selling author of 16 books reveals "24 Techniques for Closing the Sale," in his new multimedia presentation. Brian shows you powerful tactics that can double or triple your sales closing rate -- and teach you how to sell 50% to 100% of all prospects that you come in contact with -- all in just 63 minutes. http://www.roibot.com/24.cgi?R351_a1

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