- Short term Power Plan: This is to ensure immediate climax and comprises: Site Blasts; safe lists; ezine advertising; guaranteed visitors; press releases; TV/Radio ads.

Advertising is a never ending cycle. Winter months October to March are best for short term strategies, while summer months may be geared more towards development and long term planning.

4. Target your Market- For maximum effect you need to target your niche market... yes, reach those people who are most likely to use / are really interested in your product/services. Say if you are selling toys... you will get powerful results if you advertise on TV channels usually watched by kids, or on kids websites.

5. Leverage To Power – If you are familiar with basic principles of mechanics, leverage is concept that a very small push at one end of a lever produces a gigantic movement at other end (ie. a very small effort gives you a big return).

Or in terms of a chemical reaction, if you remember your high school chemistry, you will recall that a catalyst is a chemical stimulant addition of microscopic quantities of which can trigger mega sized changes in a chemical reaction.

In essence you need power of leverage, that is small actions to produce gigantic results. Simply put you need a power blast to launch in to orbit. To achieve this

- Grab ‘best bang for your bucks’ advertising combos. - Go in to Joint ventures advertising/ promotion . - Grab Special offers etc.

Just keep your eyes, ears and e-mail boxes open. You will discover a whole treasure trove of megalithic advertising up for grabs. Use it.

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Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister– a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe mailto:themonstertwister-subscribe@snzeport.com Or visit her website at http://www.snzeport.com

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2) Your marketing objectives have to be supported by your sales team - sales team has to be incentivized to respond to inbound e-mails and requests for information via a contact form in a timely manner, within 24 hours or sooner. If you have a geographically dispersed sales team then make this clear on web site by providing specific contact points for states, regions and countries.

3) Make sure you IT person/department attends your marketing planning meetings with your sales team - your web site will need some type of a lead capture setup that redistributes leads based on function and/or geographical responsibility. Your IT staff has to create a database solution that captures, stores and distributes leads - this does not need to be done in-house, products like Act (the market leader in contact management software) are now web-enabled, you can capture leads via a web server and share leads with others via a browser and very inexpensively.

4) We don't advocate popup advertising for most of our client's advertising campaigns. But, we have "crossed over to other side" and we do (highly) recommend using popups on our clients' web sites to present opportunities that in turn capture leads. Studies have shown effective popup lead captures increase lead generation by 40-85% depending on market segment. Popups can be set so they only launch on a frequency basis per session (visit to a web site) or a number of times for a specific visitor - they don't have to setup so they are intrusive and annoying.

5) Last but not least (drum roll) - make customer's usability experience most important aspect of your web site. Create a user interface ("experience") that is pleasant for your visitors; i.e. use standard universal (top of page and local page left) menus, utilize 2-3 sentence paragraphs with lots of white space, don't overload your pages with graphics that slow down load times and make sure your contact points (phone, e-mail) are readily available from every page.

So, to summarize; advertising is shifting from traditional to web-based or interactive if you will - so, to get on board this tsunami build a web site that communicates with your prospects/customers, provide contact points via telephone and e-mail via site, involve your IT and Sales staff with lead capture process so they are all stakeholders and utilize popups to accelerate your lead capturing.