2) Deliver a multi-part training or coaching course. Yes, this can be done on autoresponder. Again, key is that delivered information must be perceived as being valuable.

3) Deliver evergreen information in form of an ezine or newsletter. By offering value, and keeping you top-of-mind, this leads to a stronger customer relationship. When you have to choose between reading a message from someone you know and trust, and one from someone you don't, most will choose friend, right?

Use autoresponders to help create that bond-- this could lead to more sales!

4) Make existing customers feel special by developing a autoresponder series that offers a 'members only' exclusive of product bundles, limited-time discounts, holiday or seasonal promotions, etc.

5) Create a separate autoresponder series to 'upsell' paying customers on increasingly expensive product offerings. Never assume that they're automatically done with just one purchase! Don't underestimate a customer's ongoing desire for high-quality products and services.

One last idea for a creative use of autoresponders - timely customer relations. If you find that same questions are being asked over and over by your visitors, assemble their answers and load them into an autoresponder. Then add a place on your site to click for 'Answers To Frequently Asked Questions.' This will save a huge amount of time and energy, leaving your time open to come up with new marketing ideas.

Always remember to provide a way for customers to contact you directly, in event that FAQ's didn't answer their question(s).

How many other autoresponder campaigns or applications can you think of?

A good distance learning course provides resources for lots of other learning opportunties, some of which will be yours! I also pair with another coach who offers services I don't. I don't use a referral fee, but once they go to her to learn XYZ, her courses refer them back to me, for special things I offer.

The interactive aspects of your distance learning course are also great new avenues for marketing. Set them up so that students email their responses to you. In each email interaction there's a chance for you to teach more, and also to promote your products that are relevant. Make sure your sig line works for you in that respect.

Be giving and personal in your responses to students' assignments. The person will have a chance to get to know and trust you, and we do business with people whom we like and whom we trust. Make connection is every way you can.

If you know and love your subject, and love people, this will show through. You'll naturally attract a following for your services and products.

You also are in a position to take advantage of teacher-archetype (Jung). A "teacher" holds a special place in our lives. We love our teachers who teach us well and with love. We naturally listen to them and look to them for guidance. Honor this archetype in all that you do, and your students will begin to look for you for other sources of learning and development. They'll also give you ideas for other products and services, and will refer you to friends. One of my students recommended my course to everyone else in his department.

There are many ways to use distance learning courses to market yourself and your products. Be a good teacher, and be creative and opportunities are endless.