Remember, it’s your money and your investment. Don’t ever let anyone talk you into an advertising program that is not producing best results for your business. And measure results of your advertising dollars spent vs. income received from your advertising on a consist basis.

When you diversify, don’t’ forget about direct marketing. Many business owners only do a few direct-mail programs a year, targeted to their existing customer base. They need to do more.

Your customer base and mailing list is gold, make sure you have budgeted a large part of your marketing dollars to advertise to your existing customers. They already love you, so keep them coming in by sending promotional (promotional – not just sale) postcards to them at least six times a year.

Mistake 4: Allowing your ego to get in way of common sense.

Ego can tempt a very bright person to do dumb things. Your marketing decisions should be based on factors that will positively impact some area of your business – usually bottom line. Buying full-page ads or covers featuring yourself and not focusing on your business’ unique offerings may result in money going out window.

Mistake 5: Not getting help when you need it.

If you find you’re too busy to handle your marketing efforts or that your materials aren’t looking as professional as they should, it’s time to call in reinforcements. Hire a full-or part-time employee to allow you more free time to work on “business end” or hire an independent business consultant to bring in new concepts and fresh ideas.

Step out in Faith~ Dr. Martin Luther King, Jr. said, “Take first step in faith. You don't have to see whole staircase, just take first step.” We restrain ourselves by not trusting in ourselves, our cause, or our capabilities. We want to be “right” so badly that we postpone action. We learn and get better by playing game, and making errors. Have faith that you have all you need in this abundant world to make a big difference. The world is your playground…. explore… discover… have fun… and trust your intuition.

Take Action Challenge: What change will you make in order to fully express your authentic self in a big way? What passion are you burying that you will unleash daily? What change will you make to your schedule so you become 100% absorbed in actions that make a positive difference every day? What relationship will you develop into a winning partnership? Where will you step out in faith trusting that you are equipped to handle whatever shows up?

What I want for you is to confidently stand in all that you are on a daily basis knowing you have treasures to share, and world will not suffer for lack of it. Step up to a higher level of integrity and bold, conscious living…. Starting Now!

Copyright 2005 © Beth A. Tabak, All rights reserved.