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Critics are rarely as close as you are to a situation. They do not know all details and cannot understand all that you are thinking. When you see an opportunity that others do not, take a cue from these winners and persevere.
3) Don't automatically dismiss underdog.
Sarava was McPeek's third string horse. After losing two early favorites - one to injury, second when horse's owner moved him to another trainer - he was left with underdog Sarava. It would have been easy to give up dream. Instead, while others ogled expected winner War Emblem and superstar trainer Bob Baffert, McPeek looked for strengths in his own horse and saw what others did not - a winner.
It is easy to look at superstars and reigning champions in our own industries and become discouraged. Instead, look for strengths in your situation and take advantage of opportunities they represent.
4) Know when to make your move.
Jockey Prado deliberately ran fifth, behind War Emblem, through most of race. When favorite choked, weakened from a stumble at gate, Prado was ready. He made his move, riding around War Emblem, and then pushing past others to earn victory.
Strong competitors are not infallible. Look for chinks in armor. Also, do not discount "Murphy's Law", which can strike without prejudice. When an opportunity arises - whether one you created or one presented to you - be ready to make your move.
5) Speak up but stay humble.
During interviews, McPeek pointed out what he had done to win race, but he did not brag. His competitors are still major contenders. He knew that bragging about Belmont win could mean eating crow in a future race.
The same philosophy holds true for our own successes. The situation ebbs and flows. Today's victors may be tomorrow's strugglers. Being humble and likable when you are in spotlight can garner support through future difficulties.
Follow these five lessons from a long shot and I will see you at races!
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To learn more about Ken McPeek, visit McPeek Racing Web site, http://www.mcpeekracing.com. As a side note, have a look at "Points of Difference" page for examples of positioning and differentiation.
Bobette Kyle is author of "How Much For Just the Spider? Strategic Web Site Marketing." She used techniques detailed in the book to bring her own site, WebSiteMarketingPlan.com, from a ranking of 17 million to 54 thousand+ in less than four months. http://www.WebSiteMarketingPlan.com/sr.htm ____ Copyright 2002 Bobette Kyle. All Rights Reserved.