5 Key Marketing Questions

Written by Bob Leduc


Continued from page 1

Don't expect prospects to believe what you say. Make sure you provide proof of any claim you make.

For example, collect and use testimonials from satisfied customers. Provide research data supporting your claims. Get endorsements from experts your prospects are likely to recognize.

5. HOW WILL I CREATE URGENCY?

Most prospects do not respondrepparttar first time they see your promotion. Instead, they delay making any response - then often forget about you.

You can convert many of these procrastinators into buyers by giving them a compelling reason to respond immediately. For example, give them a special price if they order now - or include a valuable bonus if they order by a specific deadline.

TIP: Develop a series of 4 or 5 different special offers. Use them one at a time with an expiration deadline. When one offer expires, replace it withrepparttar 121169 next offer and a new deadline. Continuously recycle throughrepparttar 121170 same series of offers. This enables you to create urgency using special offers without taking time to create new ones.

You need to answer to these 5 key marketing questions before you can create a motivating web page, sales letter or other sales generating communication. The answers to these 5 questions will reveal how you can get your prospect's attention and stimulate them to takerepparttar 121171 action you want.

Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV



Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


Case In Point: Article Promotion Is Not Just For Ezines

Written by Karon Thackston


Continued from page 1

KARON: Pretty muchrepparttar same basic premise as ezine articles, except on paper. So… how are you doing with it?

STEVE: Every article that we have submitted has been used. That includes shorter one pagers up to a recent article that included 36 photos and ran about 4-1/2 pages... free, in national publications.

KARON: Super! So tell us what to look out for –repparttar 121168 do’s and don’ts.

STEVE: OK… here’srepparttar 121169 short list of secrets to success:

1. You must be able to do it well. The photos must be of good quality. The text must be well written and interesting and be able to tell a story. Studyrepparttar 121170 articles inrepparttar 121171 magazine you wish to target - how are they put together? See if you can detect a formula forrepparttar 121172 articles and follow it.

2. Have a good relationship withrepparttar 121173 magazine editor. Don’t knowrepparttar 121174 editor? Then get to know him/her. Target a magazine in which you advertise. Callrepparttar 121175 editor and mention that you have an article that you think they might find interesting. Or offer to donate product for one of their projects in exchange of ink (but don’t say that right up front).

3. Find out in what format they like to receive submissions. Are they still hard-copy photo and printed text, or are they digital and email? This can often be difficult and will vary by magazine.

4. The hardest part is to findrepparttar 121176 time to do-it-yourself. It can seem like a risk with no guarantee of success. But our experience has shown it to berepparttar 121177 best form of advertising, both forrepparttar 121178 low expense andrepparttar 121179 high response.

5. Don’t be surprised ifrepparttar 121180 editor wants one of their writers to reworkrepparttar 121181 piece, even a little, so that they can take credit for writingrepparttar 121182 whole article. Who cares as long as your company gets mentioned predominantly and/or listed asrepparttar 121183 source (frequently atrepparttar 121184 end ofrepparttar 121185 piece)?

KARON: Steve… I really appreciate you sharing your experiences with us. This is excellent information, and it opens a whole new window of advertising opportunity.

STEVE: Always a pleasure, Karon!



Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine! join-businessessentials@lyris1.listenvoy.com




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