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In sales, a confused mind says “No”.
When you don't use Web Conventions on your site your visitors get confused and leave. You lose not only a potential sale, but someone who might have become a repeat customer.
Here are some important Web Conventions to keep in mind.
Instant Tip # 3: Have your Navigation across
top or down
left. That's what people are used to, so don't confuse them.
Instant Tip # 4: Make sure your links are blue and underlined. This is a very important Web Convention. Make it obvious what is clickable. It's a good idea to make your buttons 3-D so it's very clear that they're buttons.
Instant Tip # 5: Have a sub-heading for each section and make
sub-heading bigger than
rest of
text.
Steve Krug uses
term "Don't Make Me Think". The main idea is that
more a visitor has to think,
more it hurts your sales.
Design your site so it's extremely easy for people to find what they're looking for. Your site doesn't need to look like everyone else's. Just use Web Conventions to help make it super easy for someone to buy what you're selling.
So now you know
keys to increasing sales by making your site more usable. Before you forget, take a look at
F/R/E/E ebook “How to Flood Your Website With Targeted Traffic”. You should do it now before your competitors find out about it.

Mark Jarmel & the Editors of Trafficology co-authored the FR'EE eBook: "How to Flood Your Website With Targeted Traffic" Learn scientifically PROVEN methods at: www.4-targeted-web-site-traffic.com/traffic