Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up copy to help users through.

Have a few one line paragraphs.

Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

If you haven't made your web page truly scannable, prospects to your site may only be getting part of sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline to headline. Sub-head to sub-head. Picking up only larger, bolded or italicized copy.

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of sales it could be. And for money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow suit. Take home message? Make sure your website is performing on all cylinders. Have a professional web writer write your website. It will save you money in long run.

The products have to be right for your target audience. Listen to, or survey your subscribers and website visitors to confirm what products they want. Listen in on discussion boards to see what problems they are trying to resolve. Really listen to what they are saying in emails to you. They will often tell you what products they really want. All you need to do then is locate these product and make your audience aware of them. If you cannot locate these product anywhere, you may have discovered what product you need to create ;-)

The final part of formula is presenting product in right fashion. Sometimes that means sending a personal recommendation or solo mailing. Sometimes that means running ads in ezines frequently enough to work. Don't forget that you need to run an ad many times before many of your prospects even become consciously aware of your product. You can run same ad 10 times, and then have a slew of customers notice your product on 11th time. The key is being in front of your customer when they are ready to make a purchase.

You also present your products to your audience in private one on one email, or in your signature file. For "high ticket" items, this is a big source of sales for me.

The parts of your formula are integrated. That's because your relationship with your customers also enter formula. It is a constantly shifting situations but with some constants. Certain principles governing human nature never change. To fully understand them you should begin studying advertising psychology and copywriting. You written communication is what your prospects are going to see. It makes sense to learn to create best-written communications possible.

You probably should plan on producing your own products or services if you're serious about being in business for yourself on internet. You should also makes sure that your products are of highest quality. While waiting for that great product idea, offer only highest quality affiliate products. There are thousands of affiliate products you can market to earn a nice income, don't waste time marketing garbage. Long-term, when you begin marketing your own products, you will already have a reputation for providing real value to your customers. This will jump-start sales of your own products.