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Step 3: The Right Way to Give Certificates. Gift certificates can be an excellent choice for a gift. Here’s a great use of a gift certificate - I was fortunate enough to be on
receiving end of this story. A friend living across
country knew I loved to hike. He also knew from his own experience that you can’t just buy a backpack for someone else. Backpacks are a very subjective purchase. Instead of buying a me a pack and giving me
task of returning it in order to get
right one, he sent me a gift certificate AND he told me what to buy with it. So now I get
backpack I want and my friend has proven once again how well he knows me. I loved
gift. When giving gift certificates, tell
recipient what to buy with it.
Step 4: Seek Out Customer Friendly Retailers. This is especially important when purchasing a gift on-line. Make sure you are purchasing from a store with visible customer satisfaction and return policies. If your gift recipient needs to exchange or return a piece of gear,
process needs to be hassle-free. If
return procedure is clunky,
perfect gift just became imperfect.
Step 5: Timing is Everything. The best time to get “the birding binoculars I always wanted,” is not on your birthday or at Christmas time. The best time to get them is just before you go birding. The new backpack is a more thoughtful gift just prior to hiking
Grand Canyon than it is for graduation. The value of a gift is greatly increased when given at
right time. Surprise someone with a perfectly timed present.
Giving
Perfect BackCountry Gift is easy to do. Determining “what” to give is important, but so is knowing “why, when and how” to give. Make your next gift giving experience a good one. The outdoor enthusiast in your life is counting on it. Use this information and you’ll Get It Right The First Time.
Get Outdoors!

Chuck Fitzgerald is the President of Arizona based BackCountry Toys, an online store providing backcountry specialty gear and educational information for outdoor enthusiasts. Visit www.backcountrytoys.com to find the Perfect BackCountry Gift or to receive the FREE newsletter "FreshAir.” Call any time (800) 316-9055