SE Optimization: 5 Critical Pay-Per-Click Tips

5 Critical Pay-Per-Click Tips

Written by By Michael Murray, VP of Fathom SEO

Continued from page 1
5. Test. Test. Test. Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - to repparttar

best use after effective evaluation. The Search Engine Marketing Industry is estimated to reach $23 billion by 2010. The vast majority of SEM investment in repparttar 138663

coming years will involve pay-per-click. We applaud repparttar 138664

SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions. But for all repparttar 138665

clicks and conversions via pay-per-click, many SEM players will miss repparttar 138666

lead generation that natural SEO offers through greater Internet acceptance and traffic. The fact is, people are far more likely to click on a natural listing. Studies show that about 60%-70% of repparttar 138667

links people click on are organic, not repparttar 138668

PPC variety. Again, be careful how you spend your online advertising dollars. Make them work for you!

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."

DIY SEO

Written by mark white

Continued from page 1

The table contains repparttar following information:

Count - This shows repparttar 138624 number of times a particular keyword has appeared in our database. E.g. Our database currently holds 373 million words. A count of 147 tells us that this particular word has appeared 147 times out of 373 million (this is over a two-month period).

Predicted - This is repparttar 138625 maximum total predicted traffic for all of repparttar 138626 major search engines/pay per bids and directories. It is based on repparttar 138627 current 24-hour period.

Dig - When you perform any kind of search in repparttar 138628 keyword universe, you can now dig down to repparttar 138629 next level. E.g. search for 'gambling'. Then, when you click on 'online gambling', just repparttar 138630 results for 'online gambling' come up, click on 'online gambling in states' and so on. Great for focusing on niches.

Clicking on each word again adds it to your basket.

The next step is to compare these keywords in order to find repparttar 138631 best keyword for you,

You are looking for a keyword with a high KEI or Keyword Effectiveness Index, what’s this?

In a nutshell: Look for repparttar 138632 keywords near repparttar 138633 top. The higher repparttar 138634 KEI, repparttar 138635 more popular your keywords are, and repparttar 138636 less competition they have. Which means you have a better chance of getting to repparttar 138637 top.

Now you have found your high KEI ranking keywords you have to sprinkle them about your home page and insert them into you meta-tags. The next article in this series will discuss meta-tags, using repparttar 138638 title tag, and basic page design that will give your visitors a pleasing site to look at.

Mark white has been involved in IT for 16 years.

More information on website optimisation and for free advice visit small-website-advice.com

For affordable SEO services visit get-listed-quickly.com

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