5 Critical Pay-Per-Click Tips

Written by By Michael Murray, VP of Fathom SEO

Continued from page 1
5. Test. Test. Test. Try different keywords, ad copy, landing pages and calls to action. Put your budget - whatever size it is - torepparttar best use after effective evaluation. The Search Engine Marketing Industry is estimated to reach $23 billion by 2010. The vast majority of SEM investment inrepparttar 138663 coming years will involve pay-per-click. We applaudrepparttar 138664 SEM vendors and companies who can prepare a coherent plan that produces outstanding conversions. But for allrepparttar 138665 clicks and conversions via pay-per-click, many SEM players will missrepparttar 138666 lead generation that natural SEO offers through greater Internet acceptance and traffic. The fact is, people are far more likely to click on a natural listing. Studies show that about 60%-70% ofrepparttar 138667 links people click on are organic, notrepparttar 138668 PPC variety. Again, be careful how you spend your online advertising dollars. Make them work for you!

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine marketing (SEM) firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."


Written by mark white

Continued from page 1

The table containsrepparttar following information:

Count - This showsrepparttar 138624 number of times a particular keyword has appeared in our database. E.g. Our database currently holds 373 million words. A count of 147 tells us that this particular word has appeared 147 times out of 373 million (this is over a two-month period).

Predicted - This isrepparttar 138625 maximum total predicted traffic for all ofrepparttar 138626 major search engines/pay per bids and directories. It is based onrepparttar 138627 current 24-hour period.

Dig - When you perform any kind of search inrepparttar 138628 keyword universe, you can now dig down torepparttar 138629 next level. E.g. search for 'gambling'. Then, when you click on 'online gambling', justrepparttar 138630 results for 'online gambling' come up, click on 'online gambling in states' and so on. Great for focusing on niches.

Clicking on each word again adds it to your basket.

The next step is to compare these keywords in order to findrepparttar 138631 best keyword for you,

You are looking for a keyword with a high KEI or Keyword Effectiveness Index, what’s this?

In a nutshell: Look forrepparttar 138632 keywords nearrepparttar 138633 top. The higherrepparttar 138634 KEI,repparttar 138635 more popular your keywords are, andrepparttar 138636 less competition they have. Which means you have a better chance of getting torepparttar 138637 top.

Now you have found your high KEI ranking keywords you have to sprinkle them about your home page and insert them into you meta-tags. The next article in this series will discuss meta-tags, usingrepparttar 138638 title tag, and basic page design that will give your visitors a pleasing site to look at.

Mark white has been involved in IT for 16 years.

More information on website optimisation and for free advice visit small-website-advice.com

For affordable SEO services visit get-listed-quickly.com

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use