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Rule # 3: Track Your Ads.
It is highly important for you to know which ads and which ezines are pulling responses.
You track your ads by simply placing a code at end of your URL or email adress:
Rule # 4: Grab Reader's Attention.
Let's face it. People hate ezine ads like any other ads. They most often are trying to avoid reading your ad. So, in order to get folks respond to your ad, you need to write killer headline that grab people's attention. How to write killer headline... it is a diferent topic. However, make sure your headline addresses reader's needs, desires and worries.
Rule # 5: Deliver on Promise.
Make a promise, and deliver on that promise, so that when people click on your ezine ad and end up at your website, they are not upset. Make sure you always take them directly to further information about your offer, clearly presented. Don't let them get lost in a bunch of other information.
Rule # 6: Don't Try To Sell in Ads.
Don't be fooled into thinking you can place an ezine ad and sales are going to pour in like a flood. There simply isn't enough space in 5-8 lines of a sponsor or a classified ad to write a convincing sales letter.
The purpose of your ezine ads is to generate leads, not sales. Your ezine ad should only attract prospects that You can follow-up on.
Rule # 7: Offer an Attractive Freebie.
Like I said, purpose of your ezine ads is to generate leads, not sales. And best way to attract leads is to offer them a valuable freebie they can't resist.
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