Many businesses get poor results from their advertising because they reach too many prospects with little or no interest in what they are selling. This often occurs because they choose cheapest advertising instead of looking for low cost targeted advertising.

Take some time to research and plan your advertising efforts. Look for ways you can reach concentrations of prospects likely to be interested in your product or service. Then design your message to appeal specifically to their interests and needs.

TIP: Look for alternative media your competition may be overlooking. For example, many online marketers have started using direct mail postcards to generate traffic to their web sites. It's a low cost way to bypass heavy competition online.

5. SELF FOCUSED ADVERTISING

Advertisers often promote facts about themselves or their products in their advertising. But facts don't sell. Benefits sell. For example, which of following has more impact?

1. "We provide complete marketing services for starting your own business" 2. "No more time clock. Work when you want. Take long vacations"

The first focuses on company and describes service it provides. It's boring and unattractive. The second focuses on benefit provided by that service. It attracts attention and creates excitement - and generates more sales.

These 5 common advertising mistakes cause you to lose sales How many are you making? Apply information revealed in this article to avoid these mistakes - and maximize results you get from your advertising efforts.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

Or it could say:

Tired of spending endless hours in kitchen trying to get grease off your counter tops? Super Spray Cleaner gets you out of kitchen 10 times faster because it cuts grease 10 times faster than all other cleaners on market today. We are so sure you will agree we will include a second bottle completely free to save you trouble of reordering. http://www.superspraycleaner.com

Do you see difference?

Who wouldn't want to get out of kitchen 10 times faster. I know it's my main ambition most nights.

Sometimes satisfying your customers desire is a simple as:

Giving them easy ordering instructions. Or making them feel secure and safe by reassuring them that you have secure order form and a privacy policy in place.

Even a little thing like a surprise bonus for ordering or compliment on their wise decision for purchasing your product will go a long way.

By helping them solve their problems, get over obstacles and achieve their goals you are giving them what they desire. People want to invest in their future. Show them that investing in your product will improve their lifestyle and fulfill their desires and you will have it made!

-----------------------------------------------------------

Lisa M Cope - a Work at Home Mom on a Mission! To help other parents learn how to build a Successful Business Online and enjoy financial freedom it takes to stay at home with their children. Visit http://www.flipidy.com and get your Free ePack full of resources you need to succeed!