5 Breakthrough Marketing Ideas

Written by Charlie Cook


Continued from page 1

1.Focus on your target markets' primary concerns in your sales calls, your brochure, your ads and on your web pages. Your prospects' problems and wants brought you together; use this to keep prospects' attention.

2.Use questions to getrepparttar conversation going. Whether you're onrepparttar 119799 telephone, writing web page copy or writing an ad, ask your prospects questions to get them thinking about what they want and how you can help them.

3.Give something away that your prospects need. The more helpful information you give away to prospects,repparttar 119800 more business you'll receive in return. Give away ideas they can use and help them understand when and how to use your products and services.

4.Build a mailing list of people who want more of your ideas and information. Userepparttar 119801 list regularly to stay in touch and you'll increase your credibilityrepparttar 119802 perceived value of your goods and services, and your sales.

Other Breakthrough Ideas -When people are atrepparttar 119803 point of purchase, prompt them to buy additional products and you can double your revenue. -Call people who have bought your products after a couple of weeks to get feedback. There is a good chance they'll be interested in buying additional products or services.

Whether you want to become an expert at marketing, skiing or cooking,repparttar 119804 key is to let go of methods that aren't working for you, and learn and applyrepparttar 119805 techniques used byrepparttar 119806 experts. Nine times out of ten,repparttar 119807 problem is in gettingrepparttar 119808 basics right. You can achieve a breakthrough in sales when you understand and apply these proven marketing principles and techniques.



The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com


Basic Marketing Dope

Written by Joy Gendusa


Continued from page 1

Hot dope #3) It is much easier to "sell" a prospect once you get them to call or come in to your store. In 2-Step Marketing, step 1 is to get them interested; step 2 is having them speak to a representative to get allrepparttar details – and get “closed” by that representative.

Your design must be eye catching and informative, but don’t try to closerepparttar 119798 sale by explaining all ofrepparttar 119799 details in one piece of advertising. The details of a business transaction often take many more words to explain thanrepparttar 119800 main concept of what is being sold. For example, if your company offers great prices depending onrepparttar 119801 quantity purchased, there is no need to listrepparttar 119802 prices for every quantity that you sell. Simply give examples of two or three different quantities and state somewhere inrepparttar 119803 advertisement that other discounts are available for other quantities. This will prompt them to call to getrepparttar 119804 rest ofrepparttar 119805 details once you have gotten their interest.

Marketing can be as simple as 1-2-3 when you knowrepparttar 119806 basics. By no means have I given you allrepparttar 119807 basics here, but by learning and implementing these 3 marketing fundamentals, you are already on your way to marketing success!



Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets to others. For more free marketing advice, visit her website at www.postcardmania.com.


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