Location Defines Who Your Competition Is The Small Business Administration states that distance is a major factor as to who comes to buy from you. The average independent store draws majority of its customers from not more than a quarter of a mile away. The average chain store draws most of customers from less than three-quarters of a mile away. For average shopping center, that figure is four miles. Service business have different distances.

Many kinds of business really only need to worry about competitors within their immediate area. You don’t have to beat out every other business in heading. Compare your ad to those competitors within four miles, and make sure your ad is more prominent or enticing than theirs.

Some of biggest, high-powered ads ahead of yours simply won’t be called because they’re inconvenient. You need to know where your customers come from, and how far they’re willing to travel for you. Here’s where knowing their specific mindset and priorities pays off. Ask them; take a survey.

You don’t need a big ad if you are only game in town, or in a very small heading. Directory users can’t help but see you. Buyers are likely to call everyone who looks appropriate, if there are only a few. So you’ll get called anyway - as long as you’re listed.

Unless a business has biggest and best ad, most of money spent for display ads is wasted. That sad truth applies to most of business headings. Cut through prevailing misinformation, and learn what makes a Yellow Page ad effective at Yellow Page Sage - http://www.yellowpagesage.com.

Location Matters on Internet, Too Already, 25% of online searchers are looking for information about business location. And that percentage is increasing. Most customers prefer to spend their money close to home - it’s more convenient. But rather than consult printed Yellow Page directory, they search online. Searchers add additional terms like zip code, city, and region to narrow their search. This strategy is called "local search." It’s a boon for connecting buyers and local businesses. Because location really does matter to buyers.

6. Model other successful business or people. I'm not saying out right copy them, but practice some of same habits that have made them succeed.

7. Remember to take a little time out of your day or week to brainstorm. New ideas are usually difference between success and failure.

8. Start an auction on your web site. The type of auction could be related to theme of your site. You'll draw traffic from auctioneers and bidders.

9. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.

10. Find a strategic business partner. Look for ones that have same objective. You can trade leads, share marketing info, sell package deals, etc.