5- PART MLM RECRUITING MINI-COURSEWritten by Thom Reece
Continued from page 1
long-term viability of industry you are working in potential for immediate and long term profits training and on-going support ... a train-the-trainer program your commitment to their success and willingness to hold their hand in early stages. etc. etc. 4. Make it easy for prospect to sign-up now... and ASK them to do so.
5. Immediate immersion of new distributor into a structured training and development program geared to build product knowledge, sales and marketing knowledge, procedural knowledge tied to individual goals and objectives, and... most importantly... a commitment to a written plan of action by new distributor. 6 Automated systems in place for continuous follow-up should prospect choose to "think it over". Remember ... The Money Is In The Follow-Up!
Even most casual observer can see that this truly is a "Selling Process".
Many of MLM guru's of day have built a long string of euphemisms to explain this process so as to cloak fact that it is really all about professional consultative selling.
I understand their concern. Most new network marketing recruits are not "selling types" and actually want nothing to do with selling.
They are normally part-timers interested in supplementing their income by a few hundred dollars a month. If we understand that... and it is imperative that we do if we are to succeed... then it tells us how to structure our sales approach to most clearly appeal to this norm.
Appeal to prospects desire for a supplemental income of $300 to $700 per month. Show them how that extra $300 to $700 per month will help them achieve their larger goals in life... getting debt free, education for their children, improved lifestyle, building for retirement, etc.
Let him/her learn later that there is a bona fide opportunity to earn many thousands of dollars a month. Upon recognizing very real possibility for serious income, motivated ones will strike out on their own to achieve it.
I have developed a generalized MLM recruiting concept I call 3E-SYSTEM that I will discuss more in Lesson # 2 of this free mini-course.
For now, go back and re-read this first lesson and adapt mind-set that mlm recruiting is a professional consultative selling process. It will set foundation for everything else we present in this free mini-course.
To read full Recruiting Mini-Course by email autoresponder send any message to: RecruitingMiniCourse@royal-responder.com
Thom Reece is the author of "Magic-Methods of Recruiting Commission Salespeople" [www.RecruitingMagic.com] and consultant to the direct sales industry. His website Online Marketing Resource Center [www.e-comprofits.com] is visited by thousands of savvy marketers daily. Thom can be reached at: firstname.lastname@example.org, 808-929-7377
MLM AND THE BABY-BOOMER GENERATION...Written by Thom Reece
Continued from page 1
In response to realities of getting older, baby boomers have discovered a new appreciation for, and an active persuit of a healthier lifestyle. They are watching their diets, exercising more, and beginning to look seriously at natural/alternative and preventative healthcare. As a result, Diet and Nutrition and Personal Care industries are now estimated to be a 56 Billion dollar annual market. They are expected to double in next five years alone!
This is marketplace that Seasilver is targeted at. Our product is specifically designed and formulated to address needs and concerns of this aging population.
As a great marketing guru once said..."To be successful, always ride marketing horse in direction it wants to go." The baby boomers have spoken with crystal clarity...they want high quality, natural healthcare products that make them feel and look younger, give them increased energy, enable them to control weight, help them strengthen their immune systems, and give them a high quality of life.
Dr. Ken Dychtwald, author of AgeWave, states it this way..."Entire industries will rise and fall in response to this anti-ageing, anti-obesity, pro-longevity obsession." He goes on to say..."With middle-aging of boomers, we are beginning to feel impact of demographic 'age wave', whose mass and force will ultimately challenge every aspect of our personal, social, financial and political dynamics".
As has been case from birth of first baby-boomers, there now exists tremendous opportunity for companies and individuals who recognize trends, and are able and willing to capitalize on them. You can be such an individual by recognizing opportunity that Seasilver represents.
Thom Reece is a consultant to the direct selling industry and CEO of MaxxMLM.com [www.maxxmlm.com]. He can be reached at: email@example.com, 808-929-7377, Fax: 808-929-8711