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Use The Power Of The Press 2. Never underestimate power of a press release. Press releases announce presence of new businesses or a new business venture while promoting your site all at same time.
Keep Them Coming Back For More 3. Once you get folks to visit your site half job is done. Remember, most successful businesses are those with repeat sales from customers who come back again and again. So once they arrive aim is to keep them coming. The tried and true way to keep your visitors coming back is by offering membership to your newsletter. A good example of how to acquire newletter membership is at http://www.bcpl.net/~ibcnet. Your newsletter will allow you to continue to advertise to your client. Here is a crucial point to gaining your clients' interest and loyalty. Avoid sending out same ads daily as this is a big turn-off. Make your newsletter newsworthy. Offer information crucial to your members success.
Send out a weekly newsletter with practical information that will be informative and useful. Don't send same advertisements week after week. Change your ads frequently. You could alert them to any new content such as sales, special offers or free services. Add reader interaction into your newsletter. Encourage your readers to write back on issues in which you all share common interest. Have contests or give members some notoriety for adding to content in some way.
Win Their loyalty 4. When members start to make your newsletter their own you have a loyal repeat customer who will stay with you for a very long time. Yes it's a little work but building up a loyal client base of repeat customers makes it all well worth it. Happy and safe marketing!
Mark Askew is founder of the Mortgage Loan Search Network at http://www.mortgageloansearch.cc. A daily financial resource and commentary journal.