> 4 Steps to A Web Site that Sells

1. Create Your Web Plan and Marketing Content Before building or renovating your web site, you, too, should identify how your web site fits into your marketing strategy. Clarify and delineate actions you want visitors to take and how to structure your site to get prospects to contact you and buy your products and services.

Organize site content and pages to mirror prospects' decision-making process, moving them step-by-step towards a sale. Write content that motivates prospects to continue reading and browsing your site and includes appropriate use of keywords to help boost your search engine rankings.

2. Hire a Web Designer/ General Contractor Once you have a plan and supporting marketing copy ready, find a web designer who can put these elements together to create an easy-to-navigate site whose overall look and feel supports your positioning objectives. Many web designers function as general contractors and will sub-contract programming required to create forms, manage databases, email or online shopping cart systems.

3. Market Your Web Site Most people make mistake of waiting until their site is built to think about marketing it. If you started with previously defined web plan, you will have avoided this mOney-losing blunder. But don't assume that people will find your web site on their own.

Use free promotional activities such as distributing your articles to get attention. Consider advertising in newsletters and/or using pay-per-click advertising.

4. Maintain Your Web Site Just like that dream house, a web site needs regular upkeep and updating. Allocate time and money to see that site is well maintained, whether you learn to update text yourself, have someone in your company do it, or give job to an outside professional.

The beautiful home you carefully planned and built creates physical context for you to eat, sleep, relax and enjoy family and friends. Your web site should create marketing context to help you get prospects' attention, build relationships, and generate leads and s.ales.

Use four steps above to build or renovate your web site and you'll have a site that is more than a flimsy stage set; you'll have a web site that will help grow your business.

And with nearly 100,000 subscribers, it's obvious website is doing its job expertly.

Right from opening headline, newsletter is mentioned.

In beginning of copy, newsletter is mentioned.

In middle of copy, newsletter is mentioned.

And at end of copy, newsletter is mentioned.

The website never forgets what its ultimate goal is -- to get you to subscribe to Web Marketing Today newsletter.

But you're not asked to subscribe in usual ho-hum manner. You are asked to subscribe in a persuasive, compelling manner.

Here's how Dr. Wilson asks you to subscribe to his newsletter:

"Subscribe to our free e-mail newsletter -- Web Marketing Today® (nearly 100,000 subscribers worldwide). Just to encourage you to take this step, I'm including three free e-books that you can download and read: Making & Marketing E-Books, Web Marketing Basics, and Demystifying Viral Marketing, each worth $12 -- just for subscribing. No catch. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!

Did you catch that last line? "Subscribing will not result in more spam! I guarantee it!"

Dr. Wilson puts his visitors minds at ease, and alleviates their hesitancy to leave behind their name and e-mail address by loading up on freebies, and by taking negative connotation of word "spam" and turning it into a humorous positive.

In closing, give your website a goal; present it in a persuasive, compelling fashion, and watch magic begin!

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Marketing Basics specializes in writing articles that teach, explain and define basic marketing principles and techniques. http://marketingbasics.blogspot.com/