4 Sales Strategies with Your Trade Show Exhibition Booth

Written by Patty Stripes

Continued from page 1

Should getting customers torepparttar event not possible, you should try using client references on your display material for maximum impact. You would of course need to get permission fromrepparttar 145057 clients to be able to put their names on torepparttar 145058 display materials.

Free coffee anyone? : Some sales personnel might feel that giving away complimentary food and drink at a trade show booth is a waste of good money. They may very well be right. However, if you have a good prospect in front of you,repparttar 145059 chances of stopping him a couple of minutes longer are increased withrepparttar 145060 opportunity of offering him a cup of steaming coffee.

Another strange thing that happens at stands offering complimentary food or drink is that there is usually some people standing aroundrepparttar 145061 booth making it look busy. You will be surprised how people get attracted by seeing a busy trade show booth. It has something to withrepparttar 145062 human perspective of being attracted to crowds but does work to your advantage in a busy trade show.

Focused communication: Various steps taken towards focused communication at a trade show booth can enhancerepparttar 145063 chances of on spot sales and generation of genuine sales enquiries. Though this is mentioned in detail in another article, printed hand outs should be of good quality and carry all information about your product or service in a cohesive fashion.

The fact that trade shows are effective can only be further confirmed by notingrepparttar 145064 increase inrepparttar 145065 number of trade shows inrepparttar 145066 past few years.

Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design.

You, Marketing-Minded Financial Planner, Can Be an Author

Written by Ned Steele

Continued from page 1

Besides,repparttar point ofrepparttar 145037 book isn't to toprepparttar 145038 New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity.

Being an author gives you automatic credibility withrepparttar 145039 media, most of whom would kill to haverepparttar 145040 time to write a book. You can even userepparttar 145041 event ofrepparttar 145042 book's launch to line up some local TV or radio interviews.

Giverepparttar 145043 book to everyone, includingrepparttar 145044 media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

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