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The best way to do this is to create a separate page on your site describing newsfeeds you offer and information about RSS in general.
Some things you should cover on this page include:
- A quick overview of how RSS works
- Why subscribing to your feed will help them
- Where to obtain a feed reader
- How to subscribe to your feed using a feed reader
- How to display your feed on their site
CNet and New York Times provide good examples of RSS landing pages:
4. Create a Branded RSS News Reader
If your website offers many diverse newsfeeds, consider creating a custom news reader that is branded with your company logo and preloaded with your newsfeeds. This saves beginning user time and hassle of figuring out how to get a feed reader and subscribe to your feeds.
Some companies that offer RSS newsreader branding include NewsGator (http:// www.newsgator.com/custom.aspx), Deskshare (http://www.deskshare.com/ awrc.aspx), and CustomReader (http://www.customreader.com).
By following tips mentioned in this article, you will receive an immediate boost in your RSS subscribers, and in turn, drive more traffic to your website.
Josiah Mackenzie is an RSS syndication consultant and founder of Global Syndication, a company providing a wide array of practical RSS solutions: http://www.globalsyndication.com