4 Dynamite Marketing Tactics in Action

Written by Joe Gracia


Continued from page 1

You may wonder, 'Why should I give them a discount on this second product or service? Shouldn't I make them pay full price?'

You can test it and see. But, more often than not, by giving your customers a 'special' deal forrepparttar moment, you will get many more accepting your offer. Keep in mind, thatrepparttar 121590 profit on this additional sale is profit that you wouldn't have had.

3. DO YOU KNOW OF A GOOD RESTAURANT?

On another day, atrepparttar 121591 end of a tour of a colonial home, we asked our guide if she could recommend a local restaurant.

She did better than that. In addition to her hearty recommendation, she gave us two coupons forrepparttar 121592 local eatery.

Pretty impressive. This is called a Joint Venture.

The local restaurant owner obviously knows something about Give to Get and knew that tourists get hungry after a morning tour. So he approachedrepparttar 121593 tour guides and asked if they would like a supply of discount coupons to pass on to their tour groups who might be looking for a casual, but comfortable dining experience.

And why wouldn'trepparttar 121594 guides want to provide their guests with recommendations and coupons to a restaurant that they enjoy themselves? Perhapsrepparttar 121595 guides get a free meal once a week for their recommendations.

Joint Ventures, where two or more companies help one another, are an excellent way to attract business that you would not have otherwise gotten.

4. YUMMY! YUMMY! GOOD FOR YOUR TUMMY!

I'm not making that line up. We must have heardrepparttar 121596 owner of a Cajun Chicken franchise repeat that line a hundred times as he handed out samples of his delicious Bourbon Chicken.

We've mentioned in past articles that a Bourbon Chicken vendor at one of our local malls attractsrepparttar 121597 lion's share of lunch customers by simply handing out free samples of his bourbon chicken. It is so delicious, that it is difficult to keep walking past his stand without buying.

Well, apparently, bourbon chicken vendors in Washington, DC are aware ofrepparttar 121598 power of samples too. Because as we searched for a place for lunch inrepparttar 121599 huge Union Station food court, we could hear inrepparttar 121600 distance, 'Yummy! Yummy! Good for Your Tummy!'

We were so hungry by this time that we were drawn like a magnet to this unusual and hilarious chant.

It was difficult to see where this chant was coming from because there was such a large crowd surroundingrepparttar 121601 stand. You can imagine our surprise as we edged our way throughrepparttar 121602 crowd to see a smiling, enthusiastic bourbon chicken vendor passing out sample after sample of bourbon chicken while repeating his slogan.

I feel sorry forrepparttar 121603 other vendors in his vicinity, because they hardly stand a chance. The only bigger crowd thanrepparttar 121604 one around him and his samples, wasrepparttar 121605 one at his cash register orderingrepparttar 121606 full meal.

Samples help you sell. Give people what they want. Think of how much easier it is for a person to decide if they want your product of not, when they can sample it.

We provide hundreds of marketing samples on our Web site and in our Newsletter so our potential customers can get to know, like, and trust us.

Ice cream stands provide free samples, America Online provides hundreds of hours of their service for free so you can sample it.

How are you using free samples to help sell your products and services? With a little creative thought, you can use this powerful technique to explode your sales.

----------------- Copyright (c) 2002, Joe Gracia Give to Get Marketing http://www.givetogetmarketing.com

FREE MARKETING IDEA-KIT http://www.givetogetmarketing.com Get your Free Marketing Idea-Kit, plus hundreds of free marketing tips, articles and case studies to help you grow your business atrepparttar 121607 Give to Get Marketing Web site.

Joe Gracia is a marketing expert with over 25 years of hands-on experience. He and his wife, Maria, own two popular and profitable Web sites, Give to Get Marketing and Get Organized Now!

Joe is the author of The Magnetic Marketing Solution, a step-by-step marketing guide for small businesses.


Use Your Personality To Make The Sale

Written by Kevin Nunley


Continued from page 1

Change "enclosed please find" to "here is."

Rather than "inrepparttar event that," simply use "if."

"It is in our considered opinion" is shortened to "we think."

Business language is slow reading for people who aren't used to using it all day. Many folks give up if they have to read it. Plain, simple, everyday language will grab more people. It is clearer and easier to understand.

Business language also tends to hide your personality because it's all dressed up in someone else's clothing. Speaking to customers in terms they understand will be highly appreciated, as will appealing to how they feel.

Customers appreciate getting lots of details onrepparttar 121589 attractive features your product or service offers. Many will spend days or weeks looking over your materials or web site before they decide to buy. Inrepparttar 121590 end, though, their decision is largely based on emotion.

That's why savvy marketers stressrepparttar 121591 benefits a customer will receive when they buy. They try to get straight torepparttar 121592 customer's personal emotions.

"Earn more money! Spend more time with family. Getrepparttar 121593 dream car you've always wanted. Showrepparttar 121594 boss how you saved 20% on all future supplies."

Those lines make you feel good about your future and proud of your accomplishments (or future accomplishments you will achieve AFTER you've purchasedrepparttar 121595 product.)

The copy tellsrepparttar 121596 customer "you're ok, what you want is ok, and you should have what you want."

Build emotion into your marketing by stressingrepparttar 121597 problem your product or service solves. It's a BAD problem that makes people miserable. Build uprepparttar 121598 stressrepparttar 121599 reader feels. Then show your customer how to relieve that stress by purchasing your product.



Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801) 328- 9006.


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