Tip: Don't ask for unnecessary information during ordering process. Instead, follow up after sale with a personalized "thank you" message - and include a brief request for information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy something first time see or hear about it. You can salvage many of these potential customers with an effective follow up system.

Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information ...and don't charge them for it. You'll build a supportive relationship that gains their trust - and eventually sale.

Tip: Make sure you have a way to get email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary special report or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

#4 Offer incentives If you want people to forward your newsletter to colleagues or give referrals, offer something in return. Prepare a number of different white papers and offer them at different points in subscription cycle. When someone subscribes to newsletter, give them a white paper. If they forward newsletter, offer another. If that forward results in a subscriber, send a thank you note and, if possible, something of value--be creative. And make sure newsletter promotes your off-line referral programs.

#5 Measure results Don't forget importance of tracking results of your e-newsletters. You have to know who's opening it and who's not, as well as what they're clicking on. If your readers are a good representation of your customer pool, you'll know what your customers care about--and what holds no interest. Share results with sales team and base subsequent sales initiatives and customer contacts on results.

For more information on how to make email newsletters increase sales, visit: www.pjwritinggroup.com/newsletters.htm