15. Benefit-oriented corporate brochure.

16. Product and services fact sheets that go inside a presentation folder.

17. A series of how-to reports and/or white papers which pitch you as an expert in your field.

18. A "Questions and Answers" document which handles any buyer objections up front and gives them all information they need to make an informed decision.

19. A "case studies and client success stories" document giving specific details of wins experienced by clients.

20. A comprehensive, benefit-oriented proposal template.

21. A powerful enquiry letter and information package with a limited offer and a clear, powerful call-to-action.

22. E-Profile - an electronic brochure that you can email to prospective clients instantly.

23. Cross-selling checklist which lists all options a customer might consider. This helps maximise average value of each sale.

24. A series of powerful, staged email auto-responder messages that follow up email requests for information and keep encouraging your prospect to buy.

25. Drip-feed prospect nurturing campaign where you follow up unconverted leads with a series of letters designed to subtly sell them on your services in a staged manner.

26. "Sorry we couldn't help you" letter that gets sent out after receiving a rejection. This helps endear your company to prospect even though you didn't make sale AND it may even steer them back to you down track.

27. A variety of how-to articles that you submit to various e-newsletter publishers and article announce groups with view of having them include your article in their ezines.

28. A variety of introductory e-books which act as information packs and also as viral marketing tools (spreading word about your business).

After sale

29. A "thank you for investing" letter.

30. A "welcome to xyz company" package with thank you letter, "how to get best use out of our widgets" report and some other helpful tools that nurture relationship and offer post-purchase reassurance. This is a very powerful tool in increasing referrals and minimising refunds.

31. A 2 week review letter with feedback form and response maximising device.

32. A 6 month review letter asking their feedback and mentioning that you will call to review their situation.

33. A well-thought out nurturing program with a total of 2 nurturing pieces per year (in addition to at least 4 newsletters per year) and 2 to 3 letters asking for a repeat sale (depending on your industry.

34. A referral campaign designed to generate high numbers of direct referrals in return for an incentive.

35. A "thanks for your referral" letter.

36. Introductory letter to people who have been referred.

37. Invitation to a "closed door event" - if you're in retail industry.

38. Newsletter - an absolute must. If most of your clients have emails, an email newsletter will suffice.

39. "Special offer" sales letters - One of reasons some businesses don't generate much repeat business is that they simply don't ask customers to buy from then again.

As I mentioned earlier, these are basics. Naturally, there are more you can add to this list, however this is a good starting point.

3. Attract your prospects to imagine they're having a conversation with you. Ask your readers questions then actually answer questions for them. This is very powerful if you've research your target audience and know how majority of your readers will answer questions. Example: What will happen if you don't buy our product? You’ll probably say, I'll sink deeper in debt and have to declare bankruptcy.