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With advent of barcodes and barcode scanners, retailers now enjoy greater accuracy in pricing of their products that ever before. If you need to increase price of a “widget”, you simply make change in your point of sale system and all widgets immediately reflect new price. Plus, your cashier or sales clerk doesn’t have to guess what any product costs (which might cause you to lose money)… they just scan it and correct price is automatically applied.
Marketing 101 tells us that an existing customer is worth a lot of money to a business owner because they are likely to buy from you again and again in future (this is known as “residual value”). Because of this, you should make selling to your existing customer base part of your marketing plan. A point of sale system lets you keep track of customer names, addresses, and purchase history… just imagine how you could use that information to generate more sales!
Hopefully by now it is clear that a point of sale system can help you track information that is critical to your business success. This includes analyzing your margin, tracking each day’s sales, increasing accuracy of your pricing, and maintaining contact with your customers. Armed with this information, you can make informed decisions and take actions that are sure to increase your profits.
Brian Cook is a freelance writer whose articles on point of sale (POS) systems have appeared on many websites. You can find more of these at www.pos-free-software.com