So why can’t you sell your product in supermarket? What is stopping you? Ask to speak with manager, and explain that you would like to set up a small table in an out of way place so that you could sell your product.

Make sure you are prepared to explain yourself clearly, and that your only objective is to offer customers of supermarket an added extra convenience!

I must admit, this is a tough go, but if you get your foot in door, you are golden, I know, I’ve done it!

The supermarket I set my table up in averaged eighteen thousand customers per week, imagine potential!

Block Parties

Keep an eye out in your weekly paper, or better yet, those free community papers all towns seem to have that come out weekly or monthly. A lot of times during spring or summer, towns will have block parties or perhaps they call it a festival.

If you have ever been to one of these festivals, you have noticed that they close down an entire street, usually one that runs through heart of town. It is here that all of vendors flock to sell their products out on street, or from a booth or table on sidewalk. There is no reason why you can’t jump on this and get involved! All you need are same props you used for your sidewalk sale. Trust me, this works, I’ve done it!

There is a down side to this however, and that is, these festivals usually take place on Saturday, and you may be subject to making a donation in order to participate. But hey! It’s only once a year, so go for it! You’ll have fun. I did!

Advance preparation is only first step. Whether an emergency response works well or not depends on how effectively your team implements it. Use your pre-show meeting to establish how you want your team to ACT during an unforeseen event.

A: Assess It’s easy to panic and run after any solution when a problem first occurs. You’ve made a substantial investment in time and money to be at trade show, and to see it run less than smoothly can be terrifying. Remember to take a moment to stop, consider every aspect of problem, and make a list of your possible solutions.

C: Coordinate Make sure that every member of your booth staff is aware of what situation is, what your planned solution is, and roles you expect each staff member to play. This avoids duplication of effort when two or more employees have same good idea. It also ensures you’ll have adequate exhibit coverage at all times. This is where your training efforts pay off – when one or more staff members can cover for others and still create a flawless show experience for attendees.

Additionally, in case of show-wide difficulties (power outages, flooding, etc.) convention center staff will be doing their utmost to alleviate situation. Designate one person to be liaison with convention center staff. This person will be responsible for disseminating vital information to your booth staff in a quick and efficient manner and to communicate group’s needs to convention center staff.

T: Take action After you’ve decided on best solution, and informed all booth staff, it is time to implement your plan. Pro-active, calm teams will carry day.

This process can happen very quickly, especially if your team is prepared before event. Make sure they know who is in charge at any particularly moment, and what procedure they’ll be expected to follow in case of an emergency. Then you’ll be ready for whatever surprises Mother Nature – or Sushi Bar – can throw your way.