Written by Bob Leduc

Continued from page 1

Here are 3 examples of descriptive word pictures used by different businesses...

"No boss. No schedule. No debt. Money to buy what you want and time to spend having fun." (Business opportunity offer)

"More prospective clients than you can handle will call you every day." (Sales lead service)

"You'll feel good, look younger and enjoy playing active sports without getting tired." (Weight loss product)


Most prospects will not buy from yourepparttar first time they hear about your product or service ...orrepparttar 101229 first time they visit your web site. They may be very interested in what you offer. But other priorities prevent them from buying NOW.

You can recover many of these "almost sales" with a follow up system. Follow up systems produce very profitable sales because they don't involve any advertising expense.

Your follow up system can be as simple as periodically contacting previous prospects with a new offer for your product or service.

Another effective follow up method is to distribute an informative newsletter with topics related to your product or service. A newsletter automatically reminds prospects about you every time they get it. This is especially effective for marketing onrepparttar 101230 Internet where your newsletter can be distributed free by email.

TIP: Develop a method to capture and saverepparttar 101231 names and contact information of prospects who didn't buy from you. You need it to follow up.

Use these 3 marketing tactics to make your advertising more effective and more profitable. They will increaserepparttar 101232 number of sales you get without increasing your advertising costs.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time)

"HUGE FREE Exposure With A Press Release!"

Written by A.T.Rendon

Continued from page 1

Just go to your favorite search engine and enter inrepparttar words, "Press Release", and you will find a wealth of information.

Of course, if you do not want to bother withrepparttar 101228 research, you can always make use of one of those "Press Release" services which can run you upwards of $500.

But, as I already mentioned, allrepparttar 101229 info you need is online, there forrepparttar 101230 taking. That is what I did.

Why pay when you can get it for FREE?

My first Press Release was so successful, that after just one week, I had to stop taking orders. It was too much for me to handle and process.

Better to stop taking orders for something you will not be able to supply than acceptrepparttar 101231 order and then be unable to fill it properly.

I got coverage in newspapers, magazines and on TV!

All of this media coverage was given to me for FREE!

And it all happened just because I emailed out around 100 Press Releases! There are literally thousands of such media contacts. Pick and choose according to what info it is that you are trying to publicize.

These people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure.

Next week's article, will revealrepparttar 101232 basics of a Press Release which will save you hours of research, and also detail for you how to tap intorepparttar 101233 email addresses of all these media pros.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.6 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?articles

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