Here are 3 examples of descriptive word pictures used by different businesses...

"No boss. No schedule. No debt. Money to buy what you want and time to spend having fun." (Business opportunity offer)

"More prospective clients than you can handle will call you every day." (Sales lead service)

"You'll feel good, look younger and enjoy playing active sports without getting tired." (Weight loss product)

3. FOLLOW UP PERIODICALLY

Most prospects will not buy from you first time they hear about your product or service ...or first time they visit your web site. They may be very interested in what you offer. But other priorities prevent them from buying NOW.

You can recover many of these "almost sales" with a follow up system. Follow up systems produce very profitable sales because they don't involve any advertising expense.

Your follow up system can be as simple as periodically contacting previous prospects with a new offer for your product or service.

Another effective follow up method is to distribute an informative newsletter with topics related to your product or service. A newsletter automatically reminds prospects about you every time they get it. This is especially effective for marketing on Internet where your newsletter can be distributed free by email.

TIP: Develop a method to capture and save names and contact information of prospects who didn't buy from you. You need it to follow up.

Use these 3 marketing tactics to make your advertising more effective and more profitable. They will increase number of sales you get without increasing your advertising costs.

Just go to your favorite search engine and enter in words, "Press Release", and you will find a wealth of information.

Of course, if you do not want to bother with research, you can always make use of one of those "Press Release" services which can run you upwards of $500.

But, as I already mentioned, all info you need is online, there for taking. That is what I did.

Why pay when you can get it for FREE?

My first Press Release was so successful, that after just one week, I had to stop taking orders. It was too much for me to handle and process.

Better to stop taking orders for something you will not be able to supply than accept order and then be unable to fill it properly.

I got coverage in newspapers, magazines and on TV!

All of this media coverage was given to me for FREE!

And it all happened just because I emailed out around 100 Press Releases! There are literally thousands of such media contacts. Pick and choose according to what info it is that you are trying to publicize.

These people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure.

Next week's article, will reveal basics of a Press Release which will save you hours of research, and also detail for you how to tap into email addresses of all these media pros.