Here's where you can leave your competition in dust and rake in sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel world while running your business from luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here’s one last tip: make sure you deliver exactly what your ad promised when user clicks through to your website. You’ve put them in frame of mind to at least see what you offer – and now it’s time to deliver.

By giving them exactly what they expect to see, you’ll not only earn their trust and approval, you’ll also send your web sales through roof!

Kathryn O'Neill is chief editor for Pay Per Click Success , a website dedicated to giving you the secrets of success with pay per click advertising.

Make sure you have good relevant content in your website, more better.

4.Search Engines Don’t Like Flash Websites that are done completely in flash, all face one BIG problem. The search engines have nothing to index for your site. In your HTML file you simply have a piece of code that calls up flash file to play. The search engines can’t read this file or what is in it so they have no idea how to index your site and just skip right over it.

You must have readable text and content if you ever have hopes of getting in top 10 search results. You will never ever ever get in top rankings with an all flash website. It’s just not going to happen.

5.Flash Headers and Navigation Some websites have header portion of their sites display a cool flash picture or have there navigational buttons done in flash. You can get away with this if you have lots of other good quality content for search engines to read.

If you use a flash based navigation, include links to your other pages within body of your text as well as text links at bottom of page. Search engines won’t be able to read flash navigation and won’t know there are any other pages to index if you don’t also have text links in place.

6.No Plugin Some internet users don’t even have Flash plugin installed on their computer. Some people don’t like to download anything from internet or have never even heard of flash. If they don’t have plugin then your site won’t even be visible to them. Even if you put a script up to tell them to go get Flash plugin, most people won’t even bother. This is just another annoying problem to a potential customer.

Now you are armed with proof that using flash in your website is a very stupid thing to do if you want to make any money. If your web designer insists on trying to convince you otherwise, then print out this article and smack him over head with it. If he still won’t listen then find a new designer.

Leah West

http://www.westmarketing-design.com Providing complete search engine optimized website design and internet marketing services for your small business success.