Add Another $1,000 A Month To Your Income

Want To Impress And Delight Your Friends And Family?

When appealing to your reader's self-interest, you must target a strong emotion. The first example above targets people's desire for more money. Most regular folks would certainly like to have another thousand dollars a month coming in. The second example targets people's sense of pride. Practically everybody wants to feel more important and look good in eyes of their friends and family.

Your product or service has a strong emotional appeal built into it (if you haven't found it yet you'll need to do so right away). And there may even be more than one emotion involved. If so, then use one which is strongest and most positive for your headline.

Fear is an example of a negative emotion. Sure, you can sell using fear in a headline, but it's a dicey way to do business and can backfire on you. You could alienate your reader. Better to bring fear angle in later in your copy in a “quieter” way, if you have to use it.

I once fell for a product because of a fear-mongering headline and fear-laden copy. And to this day I hold a grudge against that marketer. He'll never get any of my business again.

Remember to keep your target market's wants and desires in front of your mind at all times. Find specific problems they have and need solutions for and use that knowledge to make your headline more targeted.

3. Combine methods and/or bring in your product or service to be even more specific

If you can combine two or even all three of these attention-getting methods in your headline, then so much better. Using our headline examples from above, we could combine them like this:

Amazing New Report Reveals Simple Method For Adding $1,000 A Month To Your Income

Famous Conjurer's New Book Shows How You Can Easily Learn Memory Tricks That Will Impress And Delight Your Friends

These two headlines bring in news and even a bit of curiosity. And they're much more specific and targeted because they refer to actual product being offered. That's a good thing.

But you don't need to combine attention-getting methods to make your headline more specific. By just adding your product or service you'll do a lot. Going back to our original headline examples, we can use only self-interest angle (which, remember, is most effective attention-getting method) and still make things much more specific.

Like this:

Add Another $1,000 A Month To Your Income With My Proven Trading Service

Impress And Delight Your Friends With These Simple Memory Tricks Anybody Can Learn

With your own product or service it should be fairly easy to follow this same route and craft a workable headline. But spend some time on it. The great copywriter Ted Nicholas says he spends 90% of his copywriting time on headline. And you should do same!

Remember, a decent headline not only grabs your reader, it also makes your job easier when writing rest of your copy. The copy will flow smoothly out of that good headline, because “table has been set”, so to speak.

So go to it and write that good headline. You'll be amazed at difference it makes for you.

So: how does this impact information researchers, authors, and quality of content on internet? The diligent web hunter should choose his web search words wisely. And author who wants to leverage SEO with keywords, should also fortify his articles with real and valuable information- including specialized terminology. In doing so, perhaps we have a shot at keeping internet's article content informative, relevant, and valuable to reader.

Authors, Do Your Part for Future of Internet Communication

Are you an author with real expertise, who's feeling 'elbowed out' by folks who use tawdry keyword manipulation tactics to attract attention on web? Don't worry about those people, and don't give up! The dumbification of internet does not have to be, if we don't let it happen. Just keep on writing, and do it smart way- that will both attract visitors through search engine optimization, and provide your readers with real, valuable information they can learn from and use. Include keywords, include specialized knowledge, include it all. Get it out there, get writing, and don't lose sight of your goals!

At times, you may find yourself swept away on intoxicating wave of high-speed communication. Seem so easy to just start hammering out any old shpiel about this or that, throw in some popular keywords, call it an article, spread your name around and convince people you're an expert. Right?

Wrong. Authors, don't get sucked in by all hype and sensationalism on internet. Never skimp on quality for quantity and hope of instant fame... because if you do, you'll flare up and be snuffed out in a millisecond. It takes years to build your reputation as an expert, and rightly so. Prestige must be earned, can't be bought, and won't ever be yours if you take shortcuts. If you really want to brand yourself as an expert in your field, keeping working, keep learning and keep growing. Your success will come in due time.

If you listen to those who believe in Laws Of Attraction as applied to internet business, they'd probably say "People with higher aspirations and creative solutions will find each other." Let's hope they're right.

Copyright 2005 Dina Giolitto. All rights reserved.