Whatever you write about should be something you are knowledgeable on and your information is factual. Incorrect or untrue information can come back to haunt you.

Recently I read an article by someone claiming to be an Internet marketing expert. Their article was about gaining visibility on Net. To find out how much visibility this so called expert has I did a name search on author. The “expert” author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. The author immediately lost credibility.

3.Presentations – One of most incredibly effective ways to market your product or service is to offer a complimentary information seminar. When you provide great information that is of interest to your market you have become a resource before you are a vendor.

By positioning yourself as a resource you are marketing in a very unique way.

Hosting a presentation can be virtually expense free. You can offer to do a presentation at a staff meeting for a client. Many large companies have brown bag lunch speaking opportunities.

You can host a meeting open to public at your local library. Be sure to send press releases to local media when you are offering a presentation open to public.

Many associations, including your local Chamber of Commerce, are constantly seeking presenters who can provide timely and content driven talks that benefit their members.

When you apply one of three recommendations to your marketing mix you will gain benefit. When you apply all three results can be phenomenal.

4. Reduce Business Process Training Time

A policies and procedures manual is a functional guide for training new and existing employees. It prevents difficulties in performing duties due to lack of understanding or inconsistent approaches from personnel changes. And it will assist you in developing a consistent method in handling any task.

5. Improve Productivity and Decision Making

Policies and procedures speed up employee decision making by having a handy, authoritative source for answering questions. Well-developed and documented manuals can ensure compliance with regulatory agencies affecting your business, including Occupational Safety and Health Administration (OSHA), Food and Drug Administration (FDA), government contracting authorities and independent certification organizations (i.e. ISO).

6. Strengthen Organization and Quality

A comprehensive manual covering all departments within an organization can become a "quality" manual for whole company. This will help ensure optimal operations and consistent delivery of finest in product or service from company.

It will "empower” employees to make decisions independently without need or time delays of involving various levels of management. A well thought out manual will enable just about everyone in organization ability and flexibility to make right decisions in his or her job responsibilities.

For example, a customer service representative should be able to handle a customer's problem and have authority to resolve problem right on spot. In addition, a production team should be able to diagnose a quality problem and formulate and resolve problem in conjunction with engineering without having to go through various channels up and down corporate ladder.

7. Meet Objectives with Policies and Procedures Manual

The goal of policies and procedures manual is to identify ways and means of communicating, as well as getting service performed or product manufactured at least cost in minimal amount of time. Not only will it be used to empower organization, but it will have added benefit of increasing job satisfaction and employee morale.

Chris Anderson is the managing director of Bizmanualz, Inc. and co-author of policies and procedures manuals, producing the layout, process design and implementation to increase performance.