3 Steps To Keeping A Customer For Life

Written by Noel Peebles

Continued from page 1

Everybody likes to feel special. The surest way to make a hit with customers is to give themrepparttar red carpet treatment. Make a fuss; pamper them and give them your undivided attention. Ask about their families, their hobbies, their interests. Treat them as fascinating, unique individuals. Let them talk about themselves and their interests and you'll ensure their loyalty.

As you welcome customers, show understanding, and make them feel special fromrepparttar 127338 moment they walk inrepparttar 127339 door, you'll be successful every time.

What you're doing is establishing an emotional bond with your company, and that can be incredibly powerful. Customers will even overlook some negatives, like higher prices, if they likerepparttar 127340 feeling of doing business with you.

Onrepparttar 127341 other hand, a company that takes its customers for granted or treats them like account numbers won't generate any customer loyalty.

And when there's no loyalty, very soon there's no business.

Market Leaders Limited


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Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public self-storage complex. And, he's traveled extensively to over forty countries.

15 ways to kick your sales into high gear

Written by Terry Telford

Continued from page 1

8. Offer a payment plan. If you are selling a big ticket item, offer to splitrepparttar payments into three or four easy installments. Installments can be spread over weeks or months, depending onrepparttar 127337 size ofrepparttar 127338 purchase.

9. Offer special promotions. Holidays like Christmas, Easter, and Valentine's Day are perfect for special promotions. Anniversaries and birthdays also give you a perfect excuse to contact your customers and offer them a special promotional deal.

10. Include a deadline. By including a deadline, customers are more inclined to make a purchase sooner. It is human nature to leave things torepparttar 127339 last moment, so make sure your deadline falls within a short period of time after you send your offer.

11. Use incremental deadlines. If you run a monthly special, offer to include an extra bonus, plus a FREE gizmo and a lifetime upgrade if they order beforerepparttar 127340 end ofrepparttar 127341 first week. Inrepparttar 127342 second week ofrepparttar 127343 campaign, offer an extra bonus, plus a FREE gizmo, only if they order byrepparttar 127344 end of repparttar 127345 week. Inrepparttar 127346 third week, they get an extra bonus if they order byrepparttar 127347 end ofrepparttar 127348 week. Andrepparttar 127349 fourth week, they get repparttar 127350 product with no bonuses.

12. Userepparttar 127351 take away approach. This works well in conjunction withrepparttar 127352 incremental deadline approach. Tell your customer that if they don't order today, they will miss out onrepparttar 127353 fabulous lifetime upgrade offer.

13. Makerepparttar 127354 purchase easy. Make it easy for customers to purchase from you by offering alternative methods of payment. Some people don't feel comfortable placing their credit card number online. Make sure you offerrepparttar 127355 option to pay by check. Include a printable fax/mail order form that they can print out and send to you by snail mail or fax.

14. Give guarantees. Make sure your product comes with a 100%, no questions asked, lifetime, guarantee. People love to feel secure when ordering. If you stand behind your product 100%, you give your customersrepparttar 127356 security they need.

15. Sell to categories. If your product is selling well with work at home moms, try selling to Small Office Home Office (SOHO) owners. If you find that your product is popular with accountants, try a promotional campaign directed to this category of customers.

There are an unlimited number of techniques and tactics that you can experiment with to drive your sales throughrepparttar 127357 roof. When you have success with a particular promotion, keep polishing and experimenting until it is worn out and then experiment with something new.

Inrepparttar 127358 second segment of this report we will look at another 15 ways to kick your sales into high gear.

Good luck and God Bless.

Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing and traffic tools. Visit http://www.bpcpublishing.com today!

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