Order Page: Have you included a guarantee that removes risk taken by customer? Have you provided several payment options where applicable? Have you made purchasing process as quick and simple as possible? Have you included your contact details?

Price: If everything else appears to be set correctly but you're still not receiving response you need, consider revising price and T&T. Use a split tester if possible to see which price receives better response (and it's not always cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you're testing two pages, first to receive 100 responses is one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let's concentrate on effective, paid advertising methods. Why? Because paid advertising brings results... Well it should -- but it doesn't always!

It is imperative that you gauge effectiveness of advertising vehicle that you are utilizing through T&T. If you don't, you could be throwing your hard-earned dollars straight down drain.

If you have paid for an advertising campaign through a company and results are less than you hoped for, you need to look into why results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn't even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services.

You really need to know about them now so you don't fall into that trap. Most of us have already and didn't even know it, until now...

Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising".

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If you utilize 3 steps I've described above, you'll discover that your hard work really does pay off. Increased profits can indeed be yours with right work ethic and right quality advertising vehicle.

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About Author: Eva Browne-Paterson lives in Australia and has been marketing online for over 12 years. She has been publishing EvieB's New-Z since 2001, is CEO of InstaPay and partner in JVMoneyMakers.com group.

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Resources:

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Deciding on Colors Here comes fun! If your company has yet to choose a logo for major promotion, do not let color choice go unquestioned. Choose a contrasting color to emphasize your product or a color that creates subconscious interest in your product. Studies show that bright primary colors make a customer feel more exited, energetic, even hungry. Toned down colors such as a soft blue or taupe make someone feel more relaxed and comfortable. Using these proven hints can get your product noticed before others in any setting.

When company colors have been chosen, it supports company image to stick with them. At this point your product color becomes essential. Some of same color rules apply. If you choose a contrasting color (black and white, red and green) your logo will stand out more, but simply standing out is not always a positive thing. If you want to keep your product attractive, it helps to choose colors that compliment one another like a deep blue and a medium blue of same shade. There are some color combinations that do both jobs. Black and white is one of these, but this combo has been used to point of causing indifference in customer, unless it has a new flare like silver trim around your lettering. In all cases, however, if you have a strong company image based on your logo and colors, it is of highest importance to carry on that image in every promotional product and corporate apparel purchase.

The Human Factor The embroidering of your design can only be as good as embroidery operator running machines. Even in our high tech world there are several elements of embroidery that are human controlled. All garments are hooped in some fashion to mount them on machines to be embroidered. This hooping process determines exact placement of your logo and is entirely manual, thus your logo placement will vary slightly. Part of this imperfection is due to garment. Each garment comes from factory somewhat different than last. The location of pocket may differ in any direction. This problem occurs constantly, even with in same manufacturer, same shirt design, and within same exact size of shirts. It is a slight variation, however, and usually unnoticeable.

Hat Embroidery Almost every hat worn today is professionally embroidered. Always choose a quality hat with an appropriate structure for your logo. Hire a professional to layout your design carefully select placement to receive your company identity. When you have finished hats embroidered, they are embroidering your image on a domed surface. It can be very challenging for an embroider to work with finished hats. In fact, there are embroidery factories that outsource for hat embroidery because it is too difficult and frustrating. Certain designs lend themselves to troublesome embroidery, most prevalent problem is trying to place a novel of tiny lettering on a hat. This poses technical problems for machines and operators. In general, lettering under 5/16" will not be presentable on any garment, especially finished hats. When creating your logo for hats, try not to cram in a bunch of tiny text. It has been my experience that very few people actually read tiny text and it only deteriorates overall appearance of your product.

Final Suggestions Your image is everything! Take process of ordering your corporate apparel seriously, work with someone you believe is taking your order to heart. I always suggest five basics of embroidery: Make your designs simple. Use a quality garment. Make educated color choices. Use a knowledgeable embroidery company. Hire a digitizer who understands your desires, who will show you a sewout of your new design before you allow them to embroider your goods, and who will adjust it if is does not meet your expectations.

-------------------------------------------------------------------------------- Author: Rick Sheldon has 18 years experience in Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company. He can be contacted at 1-800-826-8706; email: rick@saveonpromotionalproducts.com; or visit www.saveonpromotionalproducts.com.