3 Simple Ways To Dramatically Improve Your Website

Written by Michael Cheney, magnet4web (c)


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There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of allrepparttar information on your website could be used. A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you don’t give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return.

3. Don’t Make Your Visitors Have To Write An Email To Contact You

If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address onrepparttar 124836 website is notrepparttar 124837 best solution. Why? Because when they click on it they need to then create an email from scratch. Do you know how busy your visitors are? They hardly have time to readrepparttar 124838 content of your homepage – never mind create an email from scratch. The solution? You need to use a simple form. A form enables you to standardiserepparttar 124839 responses that you receive and it also makes it very simple for your visitors to get in touch with you – all they need to do is pop in their name, email address and tick a few boxes and that’s it.

Making it easy for your visitors to contact you isn’trepparttar 124840 only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills inrepparttar 124841 form. You can ask them how they discovered your website, which other websites they like to visit – you can ask them anything! Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No – of course they wouldn’t! That’s why you need a form.

Michael Cheney is the Author of The Website Marketing BibleTM:

"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"

http://www.websitemarketingbible.com


5 Ways to Drive Sales with Online Publicity

Written by Lois Carter Fay, APR


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Most listservs restrict this signature to 6 lines, so be succinct. When people search for information about you, your company or your product (assuming all have been mentioned inrepparttar post), these listserv messages will be included inrepparttar 124835 search results. If you are interested in good PR and marketing listservs, check outrepparttar 124836 Adventive lists, http://www.adventive.com

--Distribute Your News Releases to a Wide Audience

Even if you never get an actual article written about you or your company as a result of using online distribution services, like PR Web, PR Newswire and Business Wire, it's a terrific idea to submit your releases through these services. That's again because search engines will find these releases when someone searches about your or your products.

But don't makerepparttar 124837 mistake of ONLY using these services. Continue to use your tried-and-true outlets and methods, as well.

--Use Linking Strategies to Improve Your Ranking

If you want people to find your website easily when they do an online search for your product or service, you need to have as many relevant "incoming" links as possible. This means you will want your business associates, friends and partners to put a link for your site on their website because Google, in particular, puts you closer torepparttar 124838 top inrepparttar 124839 results based on how many incoming links you have. Of course, you will want to repay your associates by including their web links on your site.



Lois Carter Fay is the publisher of MarketingIdeaShop BRAINY Tidbits, a free marketing ezine published each Tuesday. She is also the co-author of the ebook, 52 READY-TO-GO SALES MEETINGS: 52 WAYS TO HELP YOUR SALESPEOPLE (AND YOURSELF) WIN AT THE GAME OF SALES. You can sign up for the ezine and read more about her ebook at http://www.marketingideashop.com . When you sign up for Brainy Tidbits you will receive "67 Ways to Promote Your Business" free by return email.


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