Have you had same thought about any of your customers? Before you dismiss customer that only spends five dollars, take a look at her long-term value. How often does she purchase over time? How many people does she refer to you that have same spending habits? A $5 customer can really be worth over $50,000 in long term and should be treated like a queen.

Key #3: Take Action Your customers are busy people. They need to be reminded that you exist and how you can eliminate their pain (wants or needs). Have you ever received mail from a company and decided to save it so you could "check them out later?" Then you find that piece of mail in your "to do" stack months later and realize you never contacted them. Your customers do that too. You have to remind them. Often.

Customer loyalty is not rocket science. But it does take consistent effort. Over 90% of small business owners are letting money walk out door of their business each and every day. Are you one of them?

Internal Controls

Your internal control report must also contain an assessment of effectiveness of your internal controls and procedures for financial reporting. In practical terms, control is equivalent to predictability. Everyday management creates forecasts and budgets to predict future. And further into future you can accurately predict, then more control you have.

Achieve More Control Over Your Forecasts And Budgets

A training class for creating well defined processes shows you how to attain more control. Real world exercises and examples explain how to increase management effectiveness, achieve process control, communicate clear procedures, and verify if your processes are working. So what about procedures?

Procedures Effectiveness

For dealing with Section 404 of Sarbanes-Oxley Act, you can look at products like Management CFO Value Series that includes Accounting, Human Resources, as well as policies, procedures and forms for other departments. Such procedures will save you time researching best practices, creating a standard format, and thinking of clear and concise paragraphs to write.

Easier Section 404 Compliance

Your internal control report is key to your Sarbanes-Oxley Section 404 compliance. You should also look at a business ethics and compliance program, attend a training class for creating well-defined processes to learn more about management effectiveness, and use a CFO Management Value Series to speed development of your procedures. You want to achieve fast, easy, and effective relief for your Sarbanes-Oxley Section 404 compliance.