3 Simple But Powerful Off-Line Advertising Strategies

Written by Al Martinovic

Continued from page 1

Or simply hand out your flyers to people you meet onrepparttar street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.

And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

Here's a site that lets you create and print flyers or brochures online for f-ree:


3) Automobile Advertising

What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.

Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.

Here are a couple of sites to check out for this very sort of thing:

http://www.iditplates.net http://www.magneticsigns.com

Those are just a few ofrepparttar 124435 ways to advertise off-line. I'm sure you can come up with other clever ways as well.

You've got a brain... use it!

Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com

Creative Offline Website Marketing Techniques

Written by Adam Senour

Continued from page 1

Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them readrepparttar information over, being prepared to answer and ask any questions that may arise from said information.

  • Press releases. If you have a new product or service, create a "media" section for your website that outlines its details and promoterepparttar 124434 hyperlink via press release to various mass media.

    PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers---and it's free!

  • Promotional clothing. If your business has "uniforms" or "staff shirts", then including your website hyperlink on these items is a great way to promote your business at no extra charge.

    Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they shiprepparttar 124435 user a free Microsoft t-shirt via UPS with nothing except forrepparttar 124436 Microsoft OEM website URL onrepparttar 124437 back.

    Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo onrepparttar 124438 jersey of a kids' baseball team as a form of sponsorship.

  • Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink.

  • Outdoor signage/signboards. Catchrepparttar 124439 attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they haverepparttar 124440 time to do so to gather more information.

    Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage.

  • A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications haverepparttar 124441 unique property of being able to attractrepparttar 124442 human eye to them, and a website URL tends to stick in one's mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner.

  • These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck!

    Adam Senour is the owner of ADAM Web Design, a leading web design and development company in Toronto, Ontario, Canada.

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