3 Services Your Online Business Can't Live WithoutWritten by Kristie Weddell
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visitor to sign up for an online newsletter, a free report, or any other offer you may have to encourage them to give you their name and email. You should have enough autoresponder accounts to promote more that one offer. Eventually, may have hundreds of different messages automatically being sent with your offers.Service #3: An Online Adtracker No matter whether you're using free advertising or paid advertising you MUST track performance of your ads. You need to know what ads work and which ones are duds. You have to know which advertising sources are giving you best results for your time and money. You can even track individual links in your website to see which ones are getting most hits.
Kristie Weddell is an independent researcher and owner of Affliatesource.com, a site devoted to providing resources for Affiliate and MLM Marketers. Subscribe to her free ecourse '5 Simple Steps to an Online Cashflow' at http://tinyurl.com/33p42
| | Is it legal? - Indecent naming with traditionWritten by Wolfgang Nedobity
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a subliminal level takes advantage of fact that sex sells. A recent example of successful distortion are products of a British based fashion retailer called French Connection Group plc with trademark FCUK. Linguists tell us that power of a word depends on its context, and clearly English word “fuck” falls into that category. To make it even more explicit, two new fragrances were launched named “FCUK Him” and “FCUK Her”. On its website, FCUK demonstrates a clear picture of its marketing strategy. Whereas linguistic allusions are close to Shakespeare’s bawdiness, images remain subdued and innocent, which on one hand is rather cynical but on other hand tries to bridge generation gap because most parents finance quite conventional fashion attire that their children obtain from FCUK. Thus FCUK’s clients in each major market display a range of attitudes when confronted with provocatively distorted four-letter mark. The American Family Association (AFA) promotes initiatives against FCUK such as prefabricated emails protesting against exploitation of youngsters in such a manner. Sex in marketing is bound to raise demand along with a few eyebrows which in addition either secure necessary publicity or ban product from market. Branding an almost swear word in order to create a cash cow is, however, not restricted to fashion clothing and related products. On a recent visit to New Orleans I was surprised by abundance of labels for their traditional hot pepper sauces. Besides well known Tobasco, there are more spicy brand names such as “Burning rectum” or “Hot shit”. It shows that name design must be ready to apply wit to anything that makes blood boil and label sell. Obviously this does not really work with other economic fields, for instance with tourism, because places mentioned above are not among hot spots that travel agents propagate in their catalogues.
Wolfgang Nedobity is terminologist and CEO of NameDesigner - www.namedesigner.at
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