Products or services presented with readily understood, self-serving benefits for consumers sell best online (and off).

The Second Key:

An excellent website that loads fast, provides pertinent information to targeted consumers, and allows them to make online purchases quickly and securely.

Your website should: · Load fast by making conservative use of graphics. (Go to yahoo.com for an excellent example.)

· Provide exactly information your potential customers want and need.

· Make it extremely easy for surfers to navigate your site and find exactly what they want.

· Look good on both Netscape and Internet Explorer web browsers at various screen resolutions (640x480, 800x600, etc.).

The Third Key:

Consistent, targeted website traffic by consumers capable of buying your product or service.

Imagine buying a 50 foot billboard and, instead of putting it out by highway, you hid it in your basement.

Nobody would see it!

The same thing happens if you don't actively and continuously promote your website to attract visitors.

With its incredible speed and communications power, Internet acts as a magnifying glass for any organization's strengths and weaknesses. E-commerce, e-mail, and a website won't do job of marketing, selling, and customer service for any company.

They will, however, help every organization perform all of those business functions better, faster, and less expensively with real and tangible result of "striking it rich" in cyberspace!

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